Jeep Commander a flop? Depends who you ask...

Seven months after launching its Commander full-size SUV, Jeep is spending an average $5,461 per unit in incentives, according to Automotive News. "It is definitely a warning signal," a Power Information Network analyst was quoted as saying. Commander sales totaled 7,091 units in February and 4,209 in January. Chrysler has not disclosed a sales target. However, Jeep dealers argue that their incentives are on par with the competition. One dealer says the trucks are starting to sell well, after a slow start. Which begs the question: Why price does a brand new vehicle need such deep incentives? Perhaps Chrysler should consider a "value pricing" scheme similar to GMs. It could improve public perception and investor confidence.