Ford plans concept car reality show

Ford plans to launch a reality TV show in which contestants work with Ford engineers to produce a hot new concept car, according to a published report today. The show will be a part of Ford's new "Bold Moves" promotional strategy, according to the Detroit News. The newspaper said the theme of the show will be "designing a dream car." Ford has already created a teaser and previewed it to top dealers. Ford is currently shopping the program to networks, company officials said. The Leftlane Perspective: The words "reality" and "show" produce instant skepticism, but this actually sounds like an interesting idea.