Chrysler to boast "German engineering" in ads

Taking a page from Volkswagen's playbook, DaimlerChrysler will underscore the "German engineering" behind many of its Chrysler Group vehicles with a new ad campaign, according to the Wednesday Wall Street Journal. The ads refer to the Mercedes underpinnings in many popular Chrysler vehicles, including the 300C and Dodge Charger sedans. WSJ does point out, however, that over-emphasizing the Mercedes technology in Chrysler cars could 'water down' the luxury brand's image.