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Chrysler infuriated by Smart car ad

Chrysler infuriated by Smart car ad

The Chrysler Group -- the American wing of the DaimlerChrysler organization -- was not too happy when images began circulating on the Internet of a billboard on South Africa for DaimlerChrysler's Smart ForFour. The ad showed a polished studio image of the ForFour, with the words, "German engineering. Swiss innovation. American nothing." Chrysler Group PR man Jason Vines said in a statement to the press today that the billboards are now "in some landfill in South Africa." He also recalled one of Lee Iacocca's famous idioms, saying the billboards "went beyond dumb and all the way to stupid." The ad agency insists it meant no harm in creating the ads.