Might Mazda use the Rover name?

In a article published shortly after Ford's acquisition of the Rover brand, Automotive News writer Edward Lapham suggests Ford might pass the nameplate over to Mazda to use for a premium division. 14 years ago, Mazda considered launching its Amati channel in North America, but plans were scrapped. Lapham suggests Mazda could sell premium cars under the Rover badge instead. Of course, such a plan would depend on whether Ford intends to sell Land Rover and Jaguar. Another possibility is Ford wanted to secure the Rover name to make a sale of Land Rover and Jag easier. Ultimately, we suspect Ford isn't necessarily decided one way or the other, so Lapham's proposal might hold some potential.