Honda today unveiled the Acura Advanced Sedan Concept at the Los Angeles auto show. “The Advanced Sedan Concept illustrates Acura’s commitment to modern design and cutting-edge style,” said John Mendel, senior vice president, auto operations.”With our advanced design team taking a significant role in shaping future vehicle design, we can expect upcoming products to reflect this progressive, forward-thinking styling.”
“We wanted to capture the essence of an ultra luxurious sedan but give it a striking, mysterious presence to create a vehicle with a dual personality,” said Dave Marek, chief designer, Honda R&D Americas, Inc. “The concept echoes this quality with its clean exterior lines, a wide, stance, high performance cues and key luxury accents.”
“The front of the sedan communicates power and luxury,” explains Marek. “The pronounced hood and large grille communicate performance, while the jewel-like Acura emblem captures the essence of pure luxury.” Gallery after the jump…
11/30, 12:43 AM
posted by:
Phileas Fogg
That is one unattractive car.
11/30, 12:48 AM
posted by:
mehigh
oh my God !!! what in the world is this ? pokemon car
11/30, 12:48 AM
posted by:
mbc
what the hell is that?
11/30, 1:13 AM
posted by:
A4
uhhhh what
ouch acura, ouch
11/30, 1:13 AM
posted by:
A4
i like the used tampon going down the middle of the back
11/30, 1:15 AM
posted by:
F451
Damn…I had to turn away from my monitor as this “thing” is damn ugly! Hell, maybe GM does stand a chance in recovering.
11/30, 3:39 AM
posted by:
acura_el2000
its funny because Honda makes the worst concepts, but the best products, while the opposite is usually true about GM
11/30, 6:54 AM
posted by:
Carnut4ever
Ugly, fire whoever did this thing. First the ugly new CRV C pillars and now this!
11/30, 8:21 AM
posted by:
Bush
NO.
11/30, 9:01 AM
posted by:
meanpants555
Thank God Acura/Honda made that concept. After a string of super sharp cars TSX, RL and TL, I was beginning to believe that Honda/Acura was getting design savvy, but alas we get a constipated boar.
11/30, 9:07 AM
posted by:
meanpants555
There are some good elements though; the swollen wheel arches that appear to engulf the cabin. Origami-esque shut lines and a nice ‘presence’ in the vein of a Chrysler 300C. The split in the ‘U’ on the door handles is kind of cheeky, too.
11/30, 9:42 AM
posted by:
lanapat7
Acura, stay away from that grille. You are beginning to look like Subaru in terms of ugliest grilles.
11/30, 9:59 AM
posted by:
Jimbo - G Mill$
those rims look ghetto!
hahaha.
but seriously acura- stop it.
this isn’t one of those controversial designs that people will like in a year.
yeahhh that bad.
11/30, 10:21 AM
posted by:
Oldsmobile
What is Acura thinking with that new grill?
11/30, 10:22 AM
posted by:
moogleii
Woa…that is scary.
11/30, 10:59 AM
posted by:
Burgundy, R.
This is the concept of the 2008 TSX, better get used to it. Proportions suggest rear wheel drive, and they’re not THAT bad - go look at a side view of a S2000; look familiar? Grille’s ugly, but it follows the same design theme of the new MDX.
11/30, 11:05 AM
posted by:
christianboy10
they should fire that desigher right now
11/30, 11:06 AM
posted by:
Ricardo Head
Ugly as sin, but if the current bland RL looked something like this, Acura may have been able to sell more than 3 of them nationwide.
11/30, 11:20 AM
posted by:
alfa_Romeo
holy crap!!!!!!!!!!!!
11/30, 11:30 AM
posted by:
Asher
OMG, I read the top of the article with excitement only to see the pics below it - wtf??
11/30, 11:52 AM
posted by:
Saud
I,m a honda fan so god kill me now
11/30, 11:56 AM
posted by:
S-60-driver
LOL, what a joke!!! When i saw the rear pic, i was like….hmmm, that looks good. Then when i clicked to go into a full story with pics, WHOOAAAA…. what is that???!!! THE GRILLE!!!! LMAO!!
LAME LAME LAME LAME LAME!!!!
11/30, 12:37 PM
posted by:
eam3
Uh-oh, looks like Chris Bangle finally met his match. Honda/Acura actually built something a little bit uglier than the current 5 series, way to go Honda!! Come on Herr Bangle, you can certainly top that.
11/30, 12:42 PM
posted by:
roadrage
jacked up proportion, weird graphics, unattractive surface and volume…woohoo…there are plenty of opportunities for young designers to make it better!…a LOT better!
11/30, 12:49 PM
posted by:
rey323
Oh what the hell is that? “The pronounced hood and large grille communicate performance…” Can that marketing guy actually say that with a straight face?
11/30, 1:05 PM
posted by:
Ted Bell
is that Optimus Prime?
11/30, 1:22 PM
posted by:
shiftright
That is called “Desperation styling”.
Honda hired a 13 year old kid on dope to style this “thing” for them.
11/30, 2:43 PM
posted by:
Vroom
Damn is that ever ugly. Honda must have swapped designers with KIA.
11/30, 5:18 PM
posted by:
Don
relax people it’s just a concept
11/30, 5:23 PM
posted by:
Egbert Souse
Yeah exactly.. its just a concept
11/30, 5:29 PM
posted by:
autonutt
That thing looks like AAS.
11/30, 6:33 PM
posted by:
Asher
LOL autonutt, I was just thinking they should rename it the “Acura Remission Sedan Concept” because I still cant find any of the “advanced” part…
11/30, 6:43 PM
posted by:
1c3d0g
It looks like a damn Alien with silver-plated teeth! Honda, did some Toy Ota designer defect to your side?
11/30, 7:39 PM
posted by:
LamborghiniZ
i really dont like the lights being so much lower than the grille
11/30, 9:56 PM
posted by:
autonutt
LOL Asher! How about “Acura Remission Sedan Exercise”? Because it truly looks like ARSE!
11/30, 11:08 PM
posted by:
Flipper
That is the UGLIEST show car I’ve seen in years. Fire that person. . . scratch that fire all the people involved in that horror.
12/01, 12:34 AM
posted by:
Hyperion
Concepts reflect the most EXTREME expression of a manufacturer’s intended design language for the next few years– naturally anything extreme like that will look like ass. Wait for the prototype cars to surface…
Stepping back to reality, however, it doesn’t matter what design Acura tries to float. They sell expensive FRONT WHEEL DRIVE CARS. It doesn’t matter how good their new designs look. Lets hope the suggestive rear-wheel-drive cues are something Acura plans to go ahead with from now on.
12/01, 2:33 AM
posted by:
bneshev
samurai sword precision. japanese traditional style lines. i’d drive it on the tokyo streets…
12/01, 10:51 AM
posted by:
Asher
Hyperion, at least we finally have a genuinely FUNNY Comments section here! Instead of typical LLN “Honda sucks - go GM etc” we have some true comedy - come on, the “ARSE” and the “ambiguously gay duo car from SNL” - that is some funny ****!
12/01, 12:06 PM
posted by:
theshadow
Wahahahahahaha! It looks like it was designed in China by a committe of taxi drivers. What on earth happened to smooth, flowing, sexy low-key acuras?
12/01, 2:54 PM
posted by:
pirelli
Burgundy, R. - this is definitely NOT the concept of the 2008 TSX. Acura’s website said it is a styling excercise to find out what the designers think a 2010 RL could look like, or something to that end.
12/01, 6:09 PM
posted by:
sj79
Why did they do this? That is terrible looking. I know Acura wants to show it can actually style an attractive, aggressive car but this isnt the way to do it. The TL looks good, but other than that everything they make is dull or ugly like the MDX. If this is their future design direction someone needs to be fired ASAP. All of the GM bashers on here look up to this company? They are great with putting Nav, HIDs and nice sound systems in their cars, but styling has never been their strength.
12/02, 4:19 PM
posted by:
steveman
The front looks like a nose.
12/03, 11:37 AM
posted by:
Ricardo Head
Looks like the next “Acura RL” will be renamed the “Acura ROFL” to me
12/09, 3:30 PM
posted by:
Captain Spadaro
That front-end has got to be one of the UGLIEST I’ve ever seen. And that’s including the reviled Aztek.