Mazda used the Los Angeles auto show this week to unveil a new concept car called Nagare — (pronounced “na-ga-reh”) Japanese for ‘flow’
and the embodiment of motion.
Under the direction of Mazda’s new General Manager of the Design Division, Laurens van den Acker, the challenge given to the team was to “invent a novel means of registering motion in vehicles whether they’re moving or still.” Nagare also signals a “fresh design direction” for future Mazda vehicles, according to the company.
Nagare is the first of a series of design concepts – some closer to actual production vehicles than others – which Mazda will showcase this global auto show season, including Los Angeles, Detroit, Geneva and Tokyo. “Mazda doesn’t produce concept cars to spin its wheels, and while some are more forward-looking than others, we simply do not create pure flights of fantasy. We develop these ideas to demonstrate what we really intend to build and sell,” said Mazda design director Franz von Holzhausen. Gallery after the jump…
11/30, 1:48 AM
posted by:
A4
yet another mazda concept that they say shows their future, is this number 5 in the last 2 years?
11/30, 1:50 AM
posted by:
Phileas Fogg
It’s beautiful, it reminds me of the Renault wagon that just came out as a concept a bit ago.
11/30, 1:51 AM
posted by:
F451
Well, I hope van den Acker has put someone on his team in charge of the bread crumbs, as they’ll need to find their way back to design after this exercise.
11/30, 5:51 AM
posted by:
peter g
Reminds me of 1930’s Panhards, not The Future. Another futile design exercise. I like a car to be pretty and well proportioned, and this just isn’t. Too much whale and too little car. Lets save the whales instead…
11/30, 10:59 AM
posted by:
Ricardo Head
“Mazda doesn’t produce concept cars to spin its wheels…”
.
No … like all manufacturers they produce concepts to tease us into thinking they will actually produce something interesting, then they deliver the same old ****. Most of the visual elements of this concept won’t see the light of day on the car lot.
11/30, 11:51 AM
posted by:
Saud
nice… though the rear looks like the kabura
11/30, 1:18 PM
posted by:
Endurancevm
The future if Mazda had an unlimited budget.
11/30, 1:34 PM
posted by:
V1ltR
at least it’s not an eyesore like the acura sedan concept.
11/30, 5:25 PM
posted by:
Egbert Souse
I really want to drive that car, just look at the ****pit!!
11/30, 6:41 PM
posted by:
1c3d0g
Ricardo Head, at least Mazda does produce better vehicles than some *other* toy manufacturer…
12/01, 12:02 PM
posted by:
theshadow
The details on this thing are really interesting actually, and ORIGINAL for once. BMW flame surfacing, eat your heart out!
Points for pushing the design envelope, especially with the front & rear lights and guages inside but I really hope those side gille don’t make it to production cars. I’d hate to be the guy who has to fix the bodywork on this thing when it gets a dent!
12/01, 2:27 PM
posted by:
Ricardo Head
Anyone have a guess as to what this thing would be called if some rapper blinged it out?
12/01, 4:53 PM
posted by:
gsh
and people say the CLS and IS have no headroom!
12/01, 6:55 PM
posted by:
elgatodemuerto
It has a big ass! My only complaint otherwise it is georgous.