With an average age of 64, most Toyota Avalon buyers are most comfortable with their Jitterbug flip-phones, but the Japanese automaker has decided to equipped the 2013 version of its flagship sedan with some cutting-edge technology.
Toyota announced on Wednesday that its 2013 Avalon Limited will be the first vehicle in the world to offer in-console Qi wireless charging, allowing drivers to charge their Qi-enabled wireless devices without the hassle of having to fuss with cords. The Qi system will be part of the Avalon Limited's Technology package, which also includes Dynamic Radar Cruise Control, Automatic High beams and a Pre-Collision System.
The charging pad is integrated into the Avalon's center console, just below the vehicle's radio and HVAC controls.
"Pioneering the ability to charge with no wires or connectors by simply putting devices in the car console is an intuitive innovation which reflects Toyota's continuing commitment to improve the consumer experience," said Randy Stephens, chief engineer of Toyota Avalon. "We see wireless charging as an important feature that helps enhance the high-technology theme and consumer interface offered by Avalon Limited which is already equipped with three TFT color screens and Intellitouch controls."
Qi wireless charging is now integrated in 34 mobile phone models, with add-on systems available for a handful of others.