For years, automakers proudly advertised that their cup holders could hold 7-Eleven's various Big Gulp, Super Big Gulp and Double Gulp drinks, but a general move away from larger SUVs into crossovers and cars has reduced console and dashboard real estate for cup holders. As a result, most cars don't offer quite the same level of multi-adjustable cup holders they once did.
"It was a request for something that was a little more car-friendly," 7-Eleven spokeswoman Margaret Chabris told The Daily in an article picked up by Jalopnik.
The convenience store chain, which has been aggressively expanding over the last few years, estimates that it sells nearly 38 million gallons (enough to top off 50 Olympic-size swimming pools) of soft drink fountain beverages annually across the globe. Given that most 7-Elevens in the United States are still visited by motorists, the company emphasized the importance of making sure its beverages fit into vehicle cup holders.
Photo from Toyota-4Runner.org
