Autobytel’s CarTV has announced a download center where users can get free automotive video content that will play on Apple’s new fifth-generation iPod. “We’re excited to be among the first wave of content providers for what promises to be a revolutionary media technology,â€? said Autobytel Senior Vice President, Media and Marketing Services Michael Rosenberg. “iPod users are a prime car-buying demographic, and Video iPods are an ideal platform for the dynamic, hands-on automotive content CarTV produces.â€? CarTV’s initial menu of downloadable Video iPod content includes expert third-party new vehicle reviews, step-by-step car maintenance tips, and a weekly automotive news program covering late-breaking industry announcements, trends and issues.
Content will be available from CarTV, Autobytel.com, Autoweb, Carsmart, and Car.com.
Moving forward, CarTV will continue to convert its library of original automotive video content for Video iPod usage while developing new content and automotive ad platforms focused on the largely young, affluent Video iPod market. Visitors to CarTV.com have viewed more than 121,000 hours of car commercials and original CarTV content (including reviews, editorial features, interviews and auto event coverage) so far in 2005.
