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Buick to sponsor Nov 30 episode of Martha Stewart Apprentice

11/18/2005, 1:09 PM

By admin

In August, it was reported that Buick would sponsor an episode of The Apprentice: Martha Stewart, NBC’s spin-off of Donald Trump’s popular reality show for aspiring business people. At the time of the original report, GM confirmed its participation in the program, but declined further comment, citing its contractual arrangement with Mark Burnett Productions. This week, it was revealed the Buick would sponsor the November 30th episode. Teams will be tasked with creating showroom launch displays for the new Buick Lucerne sedan. (See our recent report on GM enlisting the help of Tiger Woods to promote the Lucerne.) In September, we reported that Lamborghini had a starring role on Donald Trump’s Apprentice, where teams had to create promotion material for the new Gallardo

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