Nissan has filled a lawsuit in the United States demanding that Audi change the name of its new Q7 SUV. Nissan claims that the Q7 name will confuse buyers and could result in a loss of sales for its Infiniti QX utillity vehicle and Q45 saloon. The Q7 is Audi’s first off-roader and it derives its name from the Quattro four-wheel-drive system. The Q7 is set to go on sale next year, with other Q-series vehicles reportedly in the works. WhatCar? reports that Audi is considering the name “Pikes Peak,” a reference to a historic US motorsport event that was used on the original concept version of the car. Such a name would not fit with the rest of Audi’s naming system, which relies on letter-number combinations.
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09/30, 6:54 PM
posted by:
Jake
The bean counters at Nissan are pathetic. There are only 26 letters in the English alphabet to go around. They better stop using the “M” b/c BMW started using that first. They should change the FX too since people might confuse it with the Ford F-series.
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Ditto!
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