By Drew Johnson
Monday, Jun 18th, 2012 @ 1:32 pm
 
Acura's controversial "beak"Â grille design isn't going away any time soon, the premium brand's global design chief says. Acura launched the shield-like front end treatment as part of its "keen edge" design language in 2008.

Toshinobu Minami, Acura's head designer, admits that the bold grille design "went a little overboard at some points,"Â but says the look has been refined and will remain a staple of the brand's design philosophy.

"We actually had pretty bad feedback on this initially from different directions,"Â he told Automotive News. "But we are not going to buckle under that pressure."

He added: "There hasn't been that great of a change, but maybe people have gotten used to it. There may be small evolutions here or there in details."

Acura's commitment to the V-shaped grille is clear. The brand's all-new ILX sedan carries the "beak"Â grille and the design cue is also present on the brand's upcoming NSX flagship.

Although Minami won't change Acura's grille design, the brand's overall vehicle design could be in for a shift. The Honda brand is moving towards a more sporty design, freeing Acura to "go further out, maybe pursuing premium", according to Minami.