Having failed to acquire the Rover brand name from BMW due to a last-minute intervention by Ford, Chinese carmaker Shanghai Auto has decided to sell its cars under a new name — “Roewe” in English-speaking markets, and “Rong Wei” (Grand Prestige) in China.
The company will go ahead with its Rover-inspired exterior designs, and the Roewe logo looks very similar to Rover’s famous badge. The first Roewe will be called 750E, based on the Rover 75.


10/13, 8:41 AM
posted by:
JohnnyBlazE
Ahahahahahahaha
10/13, 9:12 AM
posted by:
globaldrifter
“Rong Wei”?! Do you think they know how that sounds in english? It’s a good thing they changed it to Rowe. Otherwise it would have been the worst international car name blunder since sending the Nova (name unchanged) to Latin America.
10/13, 9:12 AM
posted by:
A non E Moose
Wow. A Car company with the name “Wrong Way.” Yikes. That is just bad from the start!
10/13, 9:48 AM
posted by:
girlwholovescars
Lol– is this for real or this something from engrish.com ?
10/13, 10:01 AM
posted by:
latzka
That Nova thing is an urban legend btw. The word “Nova” means the same both in English and in Spanish. “No va” on the other translated roughly to something like “does not go”.
Rong wei. Pfft.
10/13, 10:08 AM
posted by:
Piablo
Aahahahaha! Yet another reason Chinese cars will not sell here anytime soon.
10/13, 10:20 AM
posted by:
1c3d0g
Hopefully that POS will sell so badly that they’ll be forced to cease production.
10/13, 10:25 AM
posted by:
Jim in LA
and people wonder why we need to do something about chinese disdain for intellectual property.
they are cheap-labor ripoff artists, pure and simple.
Wrong Way Motorcars is just another example of it.
by the way, boycott the “MG” that will be coming out, as well. and no, i don’t care if it’s assembled in Iowa of chinese parts.
10/13, 10:31 AM
posted by:
Renton
This turd does not even show up on my radar.
10/13, 10:32 AM
posted by:
megator
Yeah the chinese really need to be put in their place when it comes to riping of brands. Other people put in the hard work and then they neutralize this work by bringing out cheap imitations. I’d say boycot ripoff cars.
10/13, 11:00 AM
posted by:
Veda
“Yeah the chinese really need to be put in their place when it comes to riping of brands.”
The japs started that trend a long time ago. Look at them now…
10/13, 11:47 AM
posted by:
lanapat7
They can’t come up with anything original, so they must copy everything.
But Rover did not do so well in sales, they should copy someone successful. How about “Wonda” or “Joyota”?
10/13, 12:38 PM
posted by:
Endurancevm
Chinese have a thing for making very odd names, or very generic names for everything. I personally dont like Roewe and dont like the cars either.
10/13, 12:51 PM
posted by:
pirelli
I’d buy a Wonda.
10/13, 1:50 PM
posted by:
spider
‘Wrong Way”? Really?
Geniuses.
10/13, 4:08 PM
posted by:
Foster
THe Rover Name that is
10/13, 5:53 PM
posted by:
mbftw
I like the crest though.
10/13, 6:24 PM
posted by:
RustedEmpire
I agree…I like the logo…But “Rong Wei”? It’s best to think of names in english and work around it from there…
10/13, 6:26 PM
posted by:
jipsiville
Wow Foster, you’re a real pig. Nice to know there’s still objective thought on these boards.
10/13, 7:18 PM
posted by:
Canuck
The chinese have actually had some of the greatest inventions in history; gunpowder, paper, chinese food, etc. It’s just too bad their pirated goods have become such a huge problem that people forget about their accomplishments.
10/13, 8:41 PM
posted by:
Nathan
How exactly is this pirated? SAIC bought the rights to MG Rover cars, but Ford exercised an option to buy the Rover name, probably because they own Land Rover and don’t want the brands to be that similar in name. Hence, SAIC had to change the brand name. Besides, wouldn’t a chinese person pronounce ‘Rover’ something more like ‘Roewe’ anyway?
10/13, 9:59 PM
posted by:
Jim in LA
frankly, foster’s comment made me laugh like hell.
i think he’sjust kidding - except the part about buying the powerstroke!
go foster!
10/14, 12:51 AM
posted by:
tren001
“Roewe” as an English brand looks and sounds stupid.
“Rong Wei” sounds quite good in Chinese, actually, though it still sounds dumb in English.
I do like the crest though.
10/14, 1:03 AM
posted by:
WonbyOne
Joking aside, and whether this marque is legitimate or not, the intellectual property issue with China is very serious indeed. There really is no way to police the problem either.
Other than the west boycotting Chinese products in general, I don’t a solution.
10/14, 9:02 AM
posted by:
LamborghiniZ
This is ridiculous, and typical. I’ve seen other Chinese brands do some really lame copy designs of cars like the Honda CR-V, I’m talking carbon copy ****.
10/14, 10:30 AM
posted by:
cid
For those of you that do not know, SAIC bought the right to the rover name when MG collapsed. So technically, they have the right to do with it whatever they like.
10/14, 3:16 PM
posted by:
Jason
Damn commies
10/15, 11:13 AM
posted by:
chevy490
i dont care who u are nobody better buy any chinese vechicle and if i see one well i got my eggs ready!
10/15, 2:50 PM
posted by:
theshadow
Sure the chinese invented lots of cool stuff…400 years ago!
Pretty good at copying stuff to make a quick buck. Or at least that’s the stereotype they’re reinforcing upon themselves with dumbass moves like this Rong Wei move.
Can’t wait till someone I know buys a chinese car so I can laugh at them!
10/16, 11:29 AM
posted by:
JC Whitless
They needed to hire a marketing and advertising manager in the US before they made up the name.
I would have picked something a little more..eh..dignified.
Like “Dragon”
10/17, 7:25 PM
posted by:
Foster
And I thought I was on the subject. NO really someone who doesint like Commies is not racist hes American