The Fiat Group has decided to bring the Alfa Romeo brand to the United States, but not before 2010, reports Italy’s Quattroruote magazine. Earlier this month, Fiat CEO Sergio Marchionne said during a conference call Alfa would return to the U.S. in late 2007. Quattroruote also claims Alfa will import the Brera, Brera Spider, and 159 wagon and sedan. The aim is to compete with BMW 3-Series, with vehicles priced from $20,000-30,000, the magazine said. Strangely, the report indicates the 8C Competizione will not come to the United States. The magazine rightly questions whether Alfa can succeed without the 8C, but does not elaborate on the situation. The Leftlane Perspective: There are many conflicting claims surrounding this story. We’ll wait for the official word from Fiat.
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05/31, 9:22 AM
posted by:
Pissed Off
I was counting down the days to trade in my TL on a 159. I guess there’s a 330i in my future instead. Screw you, Alfa!
05/31, 10:54 AM
posted by:
Atomicbri
Damn Fiat! I wish they would get their act together…. I want an Alfa BAD! but oh well Guess I will have to wait AGAIN….and I so do love the current 159 (had one on rental when I was in Europe….an awesome ride)
05/31, 11:32 AM
posted by:
Shut Up
Just because a vocal minority want an Alfa Romeo doesn’t mean it makes sense to bring them over.
05/31, 12:05 PM
posted by:
Brad Pettit
Someone please send my message to Fiat / Alfa.
I WILL BUY AN 8C TOMORROW!!!
05/31, 12:16 PM
posted by:
canut4ever
Well, because that vocal minority definitely knows something about cars that you don’t. Alfa deserves a place in the most competitive North American market. If they can do their marketing right, Alfa is actually up there with BMW in making cars for people with passion for cars. The styling, the engine sounds, and the way an Alfa drives. And now that they have finally the products(159, Brera Coupe/Spyder) to compete fairly with other premium makes, it doesn’t make any sense not to reenter the US market as soon as possible.
05/31, 12:27 PM
posted by:
Greg Stewart
Unless Alfa can get their act together with respect to reliability and build quality, they’ll be dead in the water. Nobody wants a FWD car priced like a BMW with reliability like a late 80’s Hyundai.
See http://www.whatcar.com/news-special-report.aspx?NA=214562 for coverage of the 2005 JD Power Europe study that ranks Alfa last among all brands last in Customer satisfaction.
05/31, 12:36 PM
posted by:
Anonymous
You’re one of those people who spends hours in front of the computer to find arguments to use against people who don’t have your point of view, huh?
05/31, 12:57 PM
posted by:
Zmaj Strasni
Alfa Romeo Cuore Sportivo ……
A car with heritage to feed people with adrenalin. Highly respected in Europe…..
Pity that you will not have the chance to feel what we can feel….
05/31, 1:12 PM
posted by:
ss
i would get a brera tomorrow. what are you waiting for alfa?
05/31, 1:41 PM
posted by:
Greg Stewart
#7: I love Alfas (own a ‘74 GTV 2000, was the editor of the Alfa Romeo Club of Canada’s monthly newsletter for 5 years) and would love to be able to buy a new one. But if they’re coming back, I want them to do it right – with well made products, fair pricing, and the marketing, customer service, and warranty to attract and keep buyers.
05/31, 1:58 PM
posted by:
SierraPutaMadre
When are Renault, Peugeot, Citroen and Fiat coming back?
05/31, 2:59 PM
posted by:
gsh
thank you GOD! keep these alfas off of our land!
05/31, 6:24 PM
posted by:
specialk
#12, may we have a reason for this statement?
05/31, 9:37 PM
posted by:
Tony
Its ok, I’d rather have a Montreal or a GTV6 anyways.
06/01, 10:42 AM
posted by:
Shut Up
#12 see #6
06/01, 12:38 PM
posted by:
Alfa Rodeo
I think for the car nut, part of the allure is that Alfa’s breakdown, so you can spend more time caring for it in your shop, and tinkering around with the innards. This is something people who demand reliable Alfa’s don’t get. For those people, there’s Lexus, and the German brands. For the driver/mechanic/tinkerer, give us the Alfas please.
06/01, 5:51 PM
posted by:
Manster
Alfa Romeo won’t be here until 2010? Oh well, makes no difference to me as I’ll never buy one….
06/01, 5:51 PM
posted by:
Manster
Alfa Romeo won’t be here until 2010? Oh well, makes no difference to me as I’ll never buy one….
06/02, 1:07 AM
posted by:
diogo
http://www.alfaromeo.com
06/05, 4:19 PM
posted by:
Jim
I say try to bring the basic Alfa Spider formula:
Small light sexy-looking car with about 200bhp — an Italian Elise, if you will.
06/10, 9:46 PM
posted by:
Jim F
I tried to hold out for a Brera to replace my Milano Verde. Bought an Infinit G35 Coupe last year instead. Nice car but it ain’t no Alfa. When/if Alfa does show up I’ll probably buy one, but I agree – the US market won’t allow much slack if the quality isn’t competitive.
And what about their idea of selling through Maserati dealers? i guess they’d get focused, sympathetic, high-end dealers which should be good for the brand, but distribution will be very limited.
06/11, 8:13 AM
posted by:
Steve
I live in Ireland and own 4 Alfa’s (two Alfasud Ti’s and an Alfasud sprint as well as a 2005 GT)
I see nothing wrong with Alfa quality and all my Alfa’s are as reliable as could be (they never break down) so to hear Americans deride Alfa quality makes me laugh. I have see some modern American cars that have such crude quality and design it makes me wonder how such cars sell at all.
I agree though that its very important Alfa returns to the US.
Alfa’s main problem in Europe is that it seems to select very poor dealers who’s after sales service is not good – the cars themselves are fine.