By Mark Kleis
Wednesday, Apr 21st, 2010 @ 3:04 pm
 
Fiat and Chrysler CEO, Sergio Marchionne, announced plans today that include a strong revival of the Alfa Romeo brand in the U.S. market. Marchionne's plans call for Alfa-branded vehicles to be produced and sold alongside Chrysler vehicles.



During Machionne's speech today which covered the five-year plan for Fiat, the CEO of Chrysler and the Italian automaker discussed the revival of the nearly 100 year old Alfa brand, according to Automotive News.

Marchionne's plans rely on heavy involvement by Chrysler for Alfa's resurgence, including having Chrysler build Alfa models, which will then be sold alongside Chrysler models at Chrysler dealers in the U.S.

In 2012, Chrysler will build a small SUV that is based on the Compact architecture currently found under the European Giulietta hatchback. There will also be a Giulia-named mid-sized sedan and a station wagon beginning in 2012, which will be produced in Italy and replace the 159 range currently sold in Europe.

In 2013, Alfa will start selling a five-door MiTo minicar in both the U.S. and Europe - currently there is only a three-door model in the European market. Chrysler will also be tasked with providing a platform for an all-new Alfa spider model, which is planned for a 2013 introduction.

Beginning in 2014, Chrysler will produce a larger SUV which will be similar in size to the next Jeep Liberty. Alfa also plans to refresh the Giulietta in 2014, at which time the then-fresh model will make its U.S. debut.

Marchionne is aiming for 85,000 annual sales in the U.S. by 2014, compared to the global sales figure of 500,000 units - five times as many units as Alfa sold last year. Marchionne says that his aim is to revive Alfa as a true "full-line premium carmaker."

References
1. 'Chrysler and U.S. market...' view