According to Autocar, Fiat will launch the Alfa Romeo brand back into the U.S. market at the 2014 Detroit auto show. Although a venue like the Los Angeles auto show might seem better suited to launch an image band like Alfa Romeo, Fiat's Chrysler connection has essentially made the Detroit show "home turf"ť for the Italian automaker.
As previously reported, Alfa Romeo's re-launch will be led by the 4C sports car. Expected to closely mirror the concept of the same name, the 4C will land in Detroit with a 230 horsepower version of Fiat's turbocharged 1.8L four-cylinder engine. A more powerful version of the 4C with a 300 horsepower engine will eventually make production, but all models will shift through a dual-clutch semi-automatic gearbox.
Alfa's product cadence following the 4C remains unknown, but a compact SUV and flagship sedan appear to be the most likely to follow.