Alfa Romeo's quest for a U.S. factory continues

March31

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Alfa Romeo's parent company, Fiat, plans to choose a factory in the U.S. by the end of May. As per earlier reports, the Italian carmaker is looking to work with one of the three big North American car companies to share their production lines or move into one of the companies' shuttered factories, but there is now a second possibility. Fiat owns 11 Case New Holland agricultural machinery or construction equipment plants in North America, and is also considering expanding and retrofitting one of these for car production.

Whichever route it takes, Alfa won't be able to produce cars in North America until 2011 or 2012, according to Automotive News. Once the factories start rolling out vehicles, it is expected they will do so at the rate of approximately 150,000 per year, some of which would be exported to Europe. Alfa last sold its cars in the New World in 1995, and Fiat Group CEO Sergio Marchionne said earlier this year Alfa will mark its return by importing its 8C Competizione coupe in late 2009. The first new Alfa in nearly 15 years for North American consumption will be at first sold through choice Maserati dealers.

Once its own network is established, regarding which a decision will be made in two or three months according to Alfa Romeo CEO Luce De Meo's words earlier in March, the carmaker should sell some or all of its current line-up made up of the 159 sedan, Brea 2+2 coupe and Spider two-seater and perhaps even the Mi.To hatchback.




 


9 Comments

  1. first

    Comment by edgeguy, posted on March31 at 8:48 am
  2. Maybe until 2012, they'll sell imported Alfas and at a loss, just to get the brand out there.

    Comment by mr.meanpants, posted on March31 at 9:11 am
  3. Prime location near a disaster area (Louisiana) or a ghetto in 'ssipppi, then make to people they hire feel privileged to have a job in a shitty area to please more highly educated assholes on web blogs.

    Comment by 400horseSS, posted on March31 at 9:13 am
  4. We can't build them any worse than the Italians, that's for certain. Even cars built in Thailand are of higher quality than Italian cars.

    Comment by mayer_ray_nagin, posted on March31 at 10:13 am
  5. like I said bring over the citroen brand and make them at the mitsubishi plant

    Comment by richt62167, posted on March31 at 10:14 am
  6. Didn't Lamborghini build tractors before turning to exotic cars?

    Comment by global_lightning, posted on March31 at 11:25 am
  7. This is such a red herring

    Comment by LaCaLover, posted on March31 at 12:21 pm
  8. Move into the ford plant that's closing in St. Paul

    Comment by gtv6, posted on March31 at 12:24 pm
  9. Move into Michigan, The most experienced and educated workforce in the world, of the automotive industry.

    Comment by murderedout, posted on March31 at 3:09 pm

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