By Leftlane Staff
Friday, Aug 11th, 2006 @ 9:47 am

General Motors will begin to see the benefits of its new product line starting in the first quarter of 2007, according Credit Suisse analyst Rob Hinchliffe. “GM will launch a rich, crew cab T900 pickup mix in October with two of the five plants up and running this year,” Hinchliffe wrote in a report. “The Lambdas look great, with a risk of cannibalizing existing GM customers.” According to Hinchliffe, GM detailed its product strategy to analysts this week. “GM’s plan creates four ‘core’ brands which include Chevy, GMC , Cadillac and Saturn. [...] These will be supported by four ‘focus’ brands which include Buick , Pontiac, Hummer and Saab . This strategy will require GM to scale down Buick and Pontiac in the near-term until these brands have a clear [...] identity.”

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