By Leftlane Staff
Friday, Sep 15th, 2006 @ 4:30 pm

Ford ’s accelerated Way Forward plan is more detailed and serious than the preliminary strategy announced earlier this year, but Rick Newman of U.S. News is skeptical it will be enough. “The question is this time, is Ford serious? For the moment, the answer seems to be no,” writes Newman. Analyst John Murphy highlighted several shortcomings in a note to clients: “Capacity cuts are too shallow; there was no scheme for dealing with huge losses at Ford’s Jaguar subsidiary; there was no major news about speeding the introduction of badly needed new models.” Newman still seems a glimmer of hope, however. “Ford, like GM, still has ample time to make believers out of skeptics. It remains a huge company with lots of talent in the ranks, meaningful brand names, and considerable market muscle. Mulally and Fields still need to demonstrate, however, that they have figured out how to leverage those assets rather than squandering them.”

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