By Leftlane Staff
Friday, Sep 1st, 2006 @ 9:39 am

It’s no secret Ford is in trouble. It’s also no secret Bill Ford Jr. and his team are hard at work trying to save the 103 year old company. Columnist Daniel Howes says whatever Ford comes up with, it “has to be viewed as credible, aggressive, accountable and reflective of a competitive reality that’s far more brutal and changeable than most of them, even the boss, were willing to acknowledge.” Howes says Bill Ford “isn’t going anywhere, which doesn’t guarantee he’ll be CEO until he’s 60 because he doesn’t have to be. He’s an owner and — this is the important part — will be regardless of his title, meaning he has more skin riding on his company’s future than any other industry CEO.” Meanwhile, Keith Naughton says quick cash — from selling vehicles at bargain basement pricing or selling off Jaguar or Aston Martin — “won’t fix the company in the long run.” Rather, Naughton says Ford needs “a plan and a partner, or two, who can look beyond the current chaos to find a true way forward together.”

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