In a recent Time interview, Apple CEO Steve Jobs talks about how the product design process can go wrong. He uses the car industry as an example. “Here’s what you find at a lot of companies,” he says, “You know how you see a show car, and it’s really cool, and then four years later you see the production car, and it sucks? And you go, What happened? They had it! They had it in the palm of their hands! They grabbed defeat from the jaws of victory! What happened was, the designers came up with this really great idea. Then they take it to the engineers, and the engineers go, ‘Nah, we can’t do that. That’s impossible.’ And so it gets a lot worse. Then they take it to the manufacturing people, and they go, ‘We can’t build that!’ And it gets a lot worse.”
Zero obligation price quote from a trusted local dealer.
10/19, 1:20 AM
posted by:
Pavel
Yes, thats actually true. I always like the concept cars but the final product sux. Take audi for example their new Le mans is almost the same as the concept- thats the way.
03/08, 4:34 PM
posted by:
Thing2
This is the exact reason why each department should be working together from the start to avoid the production botch job