Aston Martin has announced a new partnership with Danish high-end stereo maker Bang & Olufsen. The stereo maker’s stock rose in anticipation of the deal being inked with a larger automaker — it was believed that Mercedes-Benz would be the partnering automaker — but Bang & Olufsen’s shares fell 4% after Aston Martin was announced as the partner.
Bang & Olufsen already has a similar deal with Audi .
This week has been a busy one for the British automaker, with the announcement of a new design studio and the unveiling of its V12 Vantage RS.
