Aston Martin has announced a new partnership with Danish high-end stereo maker Bang & Olufsen. The stereo maker’s stock rose in anticipation of the deal being inked with a larger automaker — it was believed that Mercedes-Benz would be the partnering automaker — but Bang & Olufsen’s shares fell 4% after Aston Martin was announced as the partner.
Bang & Olufsen already has a similar deal with Audi.
This week has been a busy one for the British automaker, with the announcement of a new design studio and the unveiling of its V12 Vantage RS.
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12/13, 12:09 PM
posted by:
christianboy10
who cares?
12/13, 12:13 PM
posted by:
autonut
I guess it is slow news day
12/13, 12:16 PM
posted by:
global_lightning
Next up: a deal with a modeling agency to provide prospective owners with appropriate eye-candy for their 6-digit rides.
12/13, 12:17 PM
posted by:
Madcapp
As a guy, I (of course) like [genuine] high end audio. Volkswagen partnering with Dynaudio was a smart move. Any auto maker partnering with Bose is a mistake, because Bose is all marketing and crap products. Bang & Olufsen is overpriced, underperforming junk in much the same manner as Bose.
12/13, 12:47 PM
posted by:
CTS DRIVER
that sucks their stock dropped because of the astin deal, i guess people were betting on a higher volume maker.
12/13, 12:48 PM
posted by:
CTS DRIVER
bang and olufson sound like a gay couple.
12/13, 1:30 PM
posted by:
meanpants555
I thought Audi used Bang & Olufsen?
12/13, 1:30 PM
posted by:
meanpants555
In Japan you can get a Mackintosh stereo which is way retro cool.
12/13, 1:37 PM
posted by:
Madcapp
Yeah, except its spelled McIntosh.
12/13, 2:13 PM
posted by:
F3INT))AP3X
Bang & Olufsen is some of the best audio out there, I dont know what you guys are talking about. I have a Bang & Olufsen record player from the 70’s and I have converted many of my new audio tracks onto LP; every time I have people over they comment on the sound quality. When I tell them they are listening to a record not cd or dvd-a they are completely blown away, they make quality product have no doubt people.
12/13, 2:56 PM
posted by:
maximus
Boston Acoustics forever!!!!!!!
12/13, 3:01 PM
posted by:
jackjimturkey
Becker
12/13, 3:01 PM
posted by:
LP640
^they do meanpants its currently in the A8 and i think its also in the R8 and it will be, in future A6’s
12/13, 4:16 PM
posted by:
SS4LIFE
That sucks that their stocks slightly fell because of partnering with Aston Martin kinda funny. But from what my old man has told me Bang & Olufsen was one of the premium audio companies. I’m sure whatever audio system Aston Martin puts in their cars should be of superior quality for what you pay.
12/13, 4:45 PM
posted by:
LP640
bang and olufsen are a gay couple as is CTS DRIVER and hicktownbob3
12/13, 5:04 PM
posted by:
Madcapp
Yeah, there’s nothing wrong with Becker either, its a solid brand, but its Harman International which is what you get with BMW.
12/13, 5:38 PM
posted by:
CTS DRIVER
oh lp640 stop flirting you are making me blush, besides if i was gay you would never be able to handle what i bring to the table.
12/14, 3:18 AM
posted by:
fan
i think this makes a match. aston martin owners will quite likely own a piece of b&o’s home apparel, so why not on the street?
the b&o sets i’ve heard so far were worth the money in my opinion
12/14, 4:55 AM
posted by:
Veda
Madcapp: Yeap… been down that route with Totem, B&W, and other mass produced “high end”. Bose is pure **** and as someone who care very much about sound quality I’d go as far as avoid getting cars that have Bose “Premium Audio Package”. Dynaudio is decent but can’t beat ribbon highs. I guess Mark Levinson is overkill for a car stereo. B&O is style first sound second.
12/14, 3:44 PM
posted by:
hbcbob3
hicktownbob3…yup that’s it, now stay the hell out of my cornpatch!
12/14, 3:45 PM
posted by:
hbcbob3
sorry, corn-hole-patch…