Aston Martin has decided to whet enthusiasts’ appetites with an online design studio for two of its most-anticipated new models: The diametrically-opposed high-performance Virage and urban runabout Cygnet.
Even though Aston Martins are, essentially, mass-produced vehicles, the automaker concentrates on making buyers feel like they are getting a fully bespoke experience. As a result, its online configuration service offers a seemingly endless array of interior and exterior shades.
Aston Martin offers 24 exterior colors for the Cygnet alone, as well as a much larger variety of interior surfaces in various types of leather, Alcantara synthetic suede and even fabric.
Both models can be designed on the company’s configurator at AstonMartin.com
The one thing that Aston Martin has left off of its website is pricing for the two models, both of which will go on sale later this year.
