Following a sneak peak at this year’s Geneva Motor Show, Aston Martin exhibited its new One-77 sports car at the Concorso d’Eleganza at Villa d’Este in Italy. Although there is no question Aston Martin is one of the world’s premier automakers, the One-77 will thrust the automaker for the first time ever into the ultra-exotic market segment.

Despite being priced similarly to Bugatti’s Veyron — somewhere in the $1.5 to $2 million range — Aston Martin CEO Ulrich Bez insists that the One-77 is not intended to directly take on the 1000 hp Veyron. “It’s not all about power or being in a performance race with Bugatti,” Bez told Autocar. “It’s a fabulous, hand-built car that’s the pinnacle of what Aston Martin can achieve.” From what we can see from the leaked images, the One-77’s interior will be befit of a Bugatti rival.

Despite Bez’s denial of a supercar rivalry in the making, the One-77 will be equipped with enough firepower to take on practically any supercar in the world. Underhood, the One-77 will be powered by a 7.0-liter V12, derived from Aston’s 6.0-liter powerplant. Output is a massive 750 horsepower with torque checking in at about 533 lb-ft, although both figures are subject to change.

Those astronomical performance numbers and the One-77’s svelte 3,300 pound curb weight should net a top speed well past the 200 mph mark, with a 0-60 time of a scant 3.5 seconds.

But the One-77 won’t be a slouch in the corners, either. The One-77 is shorter than the DB9, lower than the Vantage and has a track of six and a half feet — only eight inches narrower than a Hummer H1.

Although it was previously reported that Aston Martin had received over 100 orders for the One-77, Bez said that those weren’t actually vehicle orders, but rather “expressions of interest”. Only 77 of those hand raisers will actually end up with a One-77 in their collection, with no two cars being exactly alike thanks to a customization system befit of a seven-figure supercar.

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