Chatting with Auto Express, Aston Martin CEO Ulrich Bez stated that the surprise will be an "entirely new model."
The new car won't likely depart substantially from the automaker's current design language, which has come under some fire from critics concerned that the British firm is running low on styling creativity.
"The best cars stand the test of time," Bez told the magazine, referring later to the seemingly evergreen Porsche 911. "You need evolution in design, not constant change."
Just what does Aston Martin have in store? It's possible that Bez was referring to the next-generation DBS, which is said to boast 550 horsepower from its 6.0-liter V12, but a lower cost, higher volume model might also make sense for the company's centenary.
Look for more details to slip out of the automaker's Gaydon, United Kingdom, facility over the coming months.