The world might need another ultra-luxury car brand like it needs a hole in the head, but that isn’t stopping Aston Martin from moving forward with plans to revive its dormant Lagonda nameplate. Following rumors earlier this year, Aston Martin has confirmed it will bring the Lagonda brand back to the market by 2012.
The upcoming Lagonda models – two are already earmarked for production – will ride on Aston’s VH platform, but should have a different personality from Aston Martin’s current model lineup. Whereas cars such as the DBS focus on performance first and luxury second, Aston’s Lgonda models will be more like Bentley’s offerings – focusing on luxurious cars that can go insanely fast.
Two models are already in the Lagonda pipeline, with the first slated to be an upscale version of the Aston Martin Rapide, according to Automotive News. The Lagonda-badged Rapide should hit the market in 2011, with a price tag to match its up-scale aspirations.
The second Lagonda model will likely be a Mercedes-Benz S-Class fighter. The softer sedan should show up about a year after the Rapide-based Lagonda, with prices starting around $100,000.
The U.S. will undoubtedly be part of Aston Martin’s Lagonda plans, but Aston Martin is expecting the Lagonda nameplate to do well in regions such as South America and China where sports cars aren’t as highly coveted.
10/10, 2:41 PM
posted by:
A4
i thought lagonda was just a submodel of aston martin rather than a separate “brand”
10/10, 4:17 PM
posted by:
pavlindrom
I thought the market is shaking… and that it’s very tough for everyone.
10/10, 5:33 PM
posted by:
jayjc08
Aston Martin Lagonda (model produced in the 80’s) = Ugliest car I have ever seen
Lagonda Vignale (concept car by Aston Martin in the early 90’s) = one of the most beautiful saloons I have ever seen.
http://www.seriouswheels.com/images/a_1993_Aston_Martin_Lagonda_Vignale.jpg
10/10, 5:52 PM
posted by:
John Doe Jr
@ jayjc08- If you like the Vignale, you probably like this: http://www.saabhistory.com/blog/wp-content/uploads/2007/06/92small.jpg
10/10, 9:54 PM
posted by:
jayjc08
Haha! That brightened up my day!
You know, actually their pretty thrifty machines. I’ve only seen one or two, got to ride in one, neat little ride. Sad thing is, GM put it as number one on their top ten vehicles.
10/10, 9:57 PM
posted by:
Get Real
AIG and Lehman Brothers VP’s are waiting to buy such….a……….oops…..bad timing….so sorry.
10/11, 7:34 AM
posted by:
phillipsexeter
“the first slated to be an upscale version of the Aston Martin Rapide”
- An upscale version of a $200,000 plus car? what the hell are they going to do? make it out of gold and cover the interior in sasquatch-skin leather?
10/12, 11:25 AM
posted by:
VWgrouP
Nice one John Doe!
The Lagonda was a very unique car. I like the interior, it reminds me of the Countach!
And if I am correct (I probably are, and feel free to correct me), Was the Lagonda not used in a early James Bond film?
10/12, 11:27 AM
posted by:
VWgrouP
** sorry, I ment to say aren’t correct
10/13, 5:35 PM
posted by:
eff1Fifty
I’m going with phillipsexeter on this one… if this is upscale, wtf do you call an ASTON MARTIN??