Aston Martin has announced that it will begin selling its cars in China. Marking the first move into China in the company’s 94 year history, Aston Martin will be partnering with GruppeM to setup two dealerships. The first will be in Shanghai — with a five car showroom — and the second will be located in Beijing — with a three car capacity.
“Aston Martin has been carefully monitoring the growth of the luxury sports car market in China,” Dr Ulrich Bez, Aston Martin’s Chief Executive Officer, said. “But it was vital that we found the right partner who not only understood Aston Martin’s brand values but also the luxury market. We are confident that GruppeM have the expertise and knowledge to help us develop Aston Martin in China.”
In addition to the two new dealerships, Aston Martin also announced a new one make race series for Asia — featuring a grid of 18 Aston Martin Vantage N24s — dubbed the Aston Martin Asia Cup. The series will consist of 12 races — from 30 minute sprints to endurance races — and will take place in China, Japan, Malaysia, and Singapore.
