For the first time in 40 years, supercar maker Aston Martin has turned a profit. The good news was kept under wraps until now because Aston’s finances are merged into Ford’s loss-making Premier Automotive Group of Jaguar, Land Rover and Volvo. Aston’s improved numbers were undoubtedly due to its new relatively-low-cost Vantage model, as well as increased pop culture recognition, including appearances in the recent James Bond films.
New car price quote
Zero obligation price quote from a trusted local dealer.
07/03, 9:58 AM
posted by:
HD
“Ford’s loss-making Premier Automotive Group ”
Loss-making? The only division losing money is Jaguar. Land Rover and Volvo are having incredible sales gains.
07/03, 10:06 AM
posted by:
Jonathan Fingas
That’s excellent news. If a sports car maker isn’t already profitable, it’s often very hard to turn it around (just ask TVR!). Now let’s just hope the new XK and other models reverse Jaguar’s fortunes.
07/03, 10:26 AM
posted by:
ss
I like what ford is doing with the PAG, they have some very good looking cars. if they can get that to filter down to there mainstream cars they will be set. Congrats Aston!
07/03, 10:58 AM
posted by:
British_Rover
Yeah where are they getting loss making from. Jaguar is the only make losing money and then only just barely. Land Rover is Fords most profitable division by far.
07/03, 12:58 PM
posted by:
Jaguar Sovereign
I read that and said No WAY. but I guess it’s good for them, the new jag’s just have to step up to the plate
07/03, 2:21 PM
posted by:
Guttersludge
‘Jonathan Fingas’ – I agree wholeheartedly.
’ss’ – I couldn’t have said it better myself.
Let us pray: Oh dear God please imbue in everyone the inexplicable urge to own an XKR. Amen². And the Lord did grin, and His people did thus beseech of Him ownership of said XKR. There was much joy. Cue heads at PAG, exhaleth forthwith and drinketh some MCC.
Now then – Aston out of the red. Marvellous. Justice is finally afore. May the Ford financial crisis be dented (if only a little, to begin with) and over, like, very very f***ing soon please.
07/03, 3:05 PM
posted by:
gsh
if aston makes a 30k car ill buy one =D
07/03, 5:31 PM
posted by:
PAUL D.
What a beautiful machine…
07/03, 9:46 PM
posted by:
canut4ever
As I had said, there is no sales problem that a nice product lineup can solve. Keep up the good work and hope that Jaguar comes to its senses and avoid the XJ sedan problem. People are not gonna be swayed by boring looking cars.