Aston Martin has unveiled its new design studio in Gaydon, Warwickshire. The new studio fits in with Aston Martins plans to increase production in the coming years. Aston Martin’s Chief executive Dr Ulrich Bez has stated that he wants output increased to 7,000 units annually to decrease waiting list times.
“I would like to supply cars to customers in a decent time,” Bez said.
Increased demand from China, Russia, South Africa and New Zealand is the driving force behind Aston Martin’s expansion.
“We want to grow, and to have higher visibility,” Dr. Bez told the BBC. “We are building the brand, we are speeding up.”
But the new design studio isn’t just intended to increase capacity. “We do not only increase our design capacity with this. We also improve our design quality,” says Dr. Bez.
12/11, 10:59 AM
posted by:
MY Si
hehehe….. Gaydon….
12/11, 10:59 AM
posted by:
MY Si
Heheheh…….Warwickshire…..
12/11, 11:22 AM
posted by:
SwerveEarly
If they did not get bought by pro-drive and friends I would be expecting a funeral notice for this brand. Prodrive is all about racing first and are basing all their corp strategies on the success(and few failures) of Porsche. Sounds good to me and looks like they are on the right track too.
12/11, 11:29 AM
posted by:
LP640
hehehe….. Gaydon….
Comment by MY Si, posted on December11 at 10:59 am
hehehe…….Grow a dick and a pair of balls
i think its good that Aston are now a million miles away from Ford. I predict good things in the future.
DIE FORD !!!!!!
12/11, 11:37 AM
posted by:
Rotman
Good. I hope they will put some quality time in setting the different models apart since they all look the same to me. Some new power plants would be nice as well. 400bhp is not going to cut it anymore in today’s world of luxurious sports cars.
12/11, 12:03 PM
posted by:
LP640
^agreed man, the DB9 is a fine looking car but with 450 bhp its not enough for me. The Bentley GT now offers 600 bhp
12/11, 12:30 PM
posted by:
CTS DRIVER
i like astins, and i am glad ford kept them afloat long enough to get a foot hold in the market again, how much does ford still own, like 5% or something?
12/11, 12:58 PM
posted by:
LP640
^wasnt all of it sold to Prodrive or did Ford hold onto some shares?????
12/11, 4:32 PM
posted by:
autonut
Ford is either kiss of death or vampire: in either case it sucks any creative thinking out of brands and companies it acquires and runs. I wish they would release Volvo: use to be great car company.
12/11, 10:33 PM
posted by:
acura_el2000
I wonder if they will be able to design something new? and not just 30 different body kits and call it new.
12/12, 8:01 AM
posted by:
MY Si
i was commenting on the name you freakin retard. LP640 if no one talks to you then you should shut up. which means you should be quiet for the rest of your life.