Aston Martin has unveiled its new design studio in Gaydon, Warwickshire. The new studio fits in with Aston Martins plans to increase production in the coming years. Aston Martin’s Chief executive Dr Ulrich Bez has stated that he wants output increased to 7,000 units annually to decrease waiting list times.
“I would like to supply cars to customers in a decent time,” Bez said.
Increased demand from China, Russia, South Africa and New Zealand is the driving force behind Aston Martin ’s expansion.
“We want to grow, and to have higher visibility,” Dr. Bez told the BBC. “We are building the brand, we are speeding up.”
But the new design studio isn’t just intended to increase capacity. “We do not only increase our design capacity with this. We also improve our design quality,” says Dr. Bez.
