After a less-than-overwhelming reception at the 2009 Geneva Motor Show, Aston Martin has decided to shelve its Lagonda revival plans. Lagonda showed off a four-door crossover concept at the Geneva show, but the production version has been put on hold with the entire project in jeopardy of cancellation.
According to Edmunds, Aston’s Lagonda plans are on indefinite hold, with the strong possibility that entire program could be abandoned. In addition to the Lagonda concept’s luke-warm reception, the downtrodden global economy is making it difficult to make a business case for adding another premium brand to the market.
“We have several sources ready to invest upward of a quarter-billion pounds, but the timing right now is simply wrong,” Aston Martin head Ulrich Bez told Edmunds. “We have some work to do yet, and it takes a lot of investment.”
Aston Martin is mulling the idea of testing the waters again with a second Lagonda concept, but a lack of internal leadership could ultimately derail those plans. All things considered, it seems that the odds of a production Lagonda are extremely thin.
07/21, 12:03 PM
posted by:
mulletmaster
Wow, that concept looks terrible.
07/21, 12:09 PM
posted by:
johnnycanuck
What the hell were they thinking. Does it float?
07/21, 12:10 PM
posted by:
Uncle Butch
I used to have a friend named Martin, we used to like to play in da ditch near my house together.
07/21, 12:30 PM
posted by:
exmayol
I’m surprised it took them so long to put it on hold cough cancel it. Not only its plain ugly but also completely does not fit their image.
07/21, 12:32 PM
posted by:
Struggle
It was a stupid idea to begin with. At least they won’t follow through with it.
07/21, 12:33 PM
posted by:
KarLoveBoy88
Good smart business decision. Now only if we can get Acura to do the same thing to the ZDX. I guess not everyone has brains these days.
07/21, 12:55 PM
posted by:
Francois_1616
I like it. Would have been a nice competitor for the ML 63 AMG. BWM x5M and x6M etc
07/21, 12:55 PM
posted by:
Francois_1616
BMW*
07/21, 2:58 PM
posted by:
contra3
I remember the old Aston Martin capturing and holding my attention span.
The new concept doesn’t capture and hold crap for me.
07/21, 3:09 PM
posted by:
howsmydriving
Lagonda, Shblagonda. The entire company is irrelevant and deserves to be pulled from life support.
07/21, 3:25 PM
posted by:
Mustang Man2
I am buying a new car, but I am using the Cash for Clunkers program. Check out this guys write up about what he is doing to get some freakin sweet deals. It is at http://www.slickbudget.com/cash4clunkers.html. It really opens your eyes to getting a new car. Interesting read to say the least. He has a write up for a Mustang Coupe Premium using the program.
07/21, 4:01 PM
posted by:
scratchy
Uncle Butch , go away . we have a forum clown and he’s better than you. NMOFGM , where are you ?
07/21, 4:57 PM
posted by:
AutoCritical
Perhaps the grille was not literally ‘Aston’ enough like that little Toyota thing they are working on…