The fully animated commercial gives a unique and story-like tour of an old mansion as it says goodnight to many of the notions of what luxury is and should be. After passing through several room of the house and highlighting many forms of "old luxury" excess, it pans outside where it shows a Mercedes-Benz S-Class - inferring that it too represents outdated luxury.
After giving a glimpse of the S-Class, Audi then says good morning to new luxury in the form of the 2011 Audi A8 flagship sedan.
(More after video)
So what do you think - is Audi onto something, or is this just typical advertising that always sees one's own product as best?