RSS RSS Twitter Twitter
Leftlane - news, reviews, and info for the auto-industry
 
 

Audi delays 1.5m unit sales goal

06/08/2009, 1:31 PM

By Drew Johnson

Volkswagen is on a quest to dethrone Toyota as the world’s largest automaker by the middle of next decade, but the automaker’s Audi luxury division may slow that goal by a few years. Audi announced on Monday that it has delayed its goal of selling 1.5 million units annually by 2015 by at least one year.

Audi was planning on topping the 1.5 million mark by 2015, but has pushed that target back to 2016 or 2017 on the heels of waning demand. “Whether it will now take one or two years longer doesn’t make much of a difference,” Audi’s Peter Schwarzenbauer told Bloomberg.

Audi sold a record-setting 1 million vehicles last year, but will likely only sell about 900,000 units this year. Audi’s sales dipped 6.1 percent to 82,800 units last month, with five-month sales down 12 percent to 374,750 vehicles.

Audi’s U.S. and European operations, which slipped 11 and 12 percent, respectively, last month, were buoyed by a strong 28 percent sales increase in China.

New car price quote

Zero obligation price quote from a trusted local dealer.
 
 

06/08, 2:45 PM

posted by:

Borat

Can someone publish GM and Chrysler plans as of 7 years ago? I certainly don’t recall them planing to be in bankruptcy today. By same token, Toyota did not plan 5-7 years ago to unseat GM as a volume leader.

06/08, 3:07 PM

posted by:

JakeK66

Peter Schwarzenbauer – what a nice Irish name…

06/08, 3:10 PM

posted by:

Go Saab

There are only so many hairdressers in the world…

06/08, 4:33 PM

posted by:

shaver

^^A hairdresser comment from the Saab driving cross-dresser.

06/08, 4:47 PM

posted by:

Go Saab

I know you wish, but sorry… Try the street corner instead.

06/08, 4:52 PM

posted by:

johnnycanuck

They said unit. Huh huh hehe…

 
 
You need to log in with your user name and password before you can leave comments.

    

Forgot your Password?


Don't have a user name yet? Simply fill in the form below and click the link provided in the
confirmation email. You must supply a valid email address to complete the registration process.

  
 
 
 
 
  • Login
  • About
  • Contact
Please note that you need to log in with your user name and password before you can leave comments.
  

login
cancel
Forgot your Password?
Don't have a user name yet? Click here to register now.

Simply fill in the form below and click the link provided in the confirmation email. You must supply a valid email address to complete the registration process.

  
submit
cancel
Leftlane is the leading source for automotive industry and vehicle news, new car research, future vehicle information, and reviews. Read by car shoppers, driving enthusiasts, autoworkers, executives, and investors, the website is updated throughout the day with the very latest auto news - as it happens.

Leftlane also provides consumers with accurate and media-rich information on every car currently on the market. In-market shoppers can review specs, read overviews, view high-resolution images, watch videos, and estimate pricing. No other automotive publication brings together the same degree of timeliness, thoroughness and accuracy as Leftlane.
 
submit
cancel