The battle of words continued Down Under as Audi Australia managing director Joerg Hofmann struck back at BMW , implying the rival German automaker is “arrogant.”
Hofmann’s comments, made during an interview with GoAuto, came in response to remarks by BMW ’s Guenther Seemann suggesting Audi is not competitive. Seemann was quoted last week saying Lexus and Mercedes-Benz were the only real threats.
“We are never arrogant. That is the difference between Audi and some other brands,†Hofmann said. Hofmann also addressed BMW’s claim that premium cars must be offered with rear-wheel-drive. “A premium product has nothing to do with the drivetrain,†Hofmann said of Audi’s all-wheel-drive offerings.
