German automaker Audi announced today that it has signed exclusive sponsorship deals with television networks ABC, CBS and NBC for the inauguration of President-elect Barack Obama on January 20. Audi said in a press release that the network newscasts will be presented with “limited commercial breaks exclusively from Audi.” The automaker will also take out eight-page inserts in major national newspapers.
Audi says that the newspaper inserts will feature a “Progress is Beautiful” marketing campaign. The eight-page insert will be in major market newspapers across the country, as well as national publications like the Wall Street Journal and USA Today.
The automaker also says it will be the exclusive sponsor of online streaming broadcasts from four major news outlets: ABC News, CBS News, MSNBC and Washington Post.
In the news release, Audi says that it expects to reach an audience of more than 30 million Americans with the campaign. The automaker declined to specify how much it paid for the sponsorships and inserts.
