Peter Schreyer — the man responsible for designing the original Audi TT — has been snatched by Korean automaker Kia to head its worldwide design operations. After working at Audi, Schreyer moved to parent company Volkswagen, where he designed the Concept-R roadster. In December, Kia and Hyundai announced a plan to carve out a distinctive design language, rather than imitating European competitors. Later, Hyundai vice-president Kim Young Il said, “our design direction for Hyundai is the river stone: a very smooth, solid, and refined surface,” he said. “The direction of Kia is a brick: solid and aggressive, with a feeling of strength.”
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07/26, 12:31 PM
posted by:
Wayne
This is the first time I’ve ever heard any automaker willingly describe their products as “bricks”.
07/26, 12:32 PM
posted by:
Dustin
what are they thinking, kia sucks
07/26, 12:36 PM
posted by:
Dean
… in due time, Dustin …
07/26, 12:36 PM
posted by:
Wickedated
#1- I think he was referring to Kia’s business strategy.
07/26, 12:41 PM
posted by:
Anonymous
The brick thing could have lost something in translation.
07/26, 12:44 PM
posted by:
Dustin
wuts that supposed to mean dean
07/26, 12:46 PM
posted by:
Dustin
do u people thing kia has any kind of quality
07/26, 12:46 PM
posted by:
Dustin
think*
07/26, 1:04 PM
posted by:
Anonymous
I think he meant ‘built like bricks’, i.e. 80’s Mercedes E-Classes and pre-good looking Volvo’s (think: boxy Volvo’s).
Jon.
07/26, 1:11 PM
posted by:
Anonymous
The egg TT was an ugly design anyways. So now this guy is with Kia, big deal
In other news, GM will showcase the new Camaro to all of its fans at the LosAngeles Auto show… Just a string of winning products that caused the destruction and eventual departure of imports from Japan, Germany and Korea from the US
07/26, 1:13 PM
posted by:
Dustin
hey anonymous, u should check out my response to your post on the mustang so i can set u straight
07/26, 1:16 PM
posted by:
Anonymous
The brick thing means thats how they want their cars to feel. Strong, safe, edgy shape, etc. Like Volvos of old.
07/26, 1:39 PM
posted by:
Dean
“Dustin”, you wrote “what are they thinking, kia sucks” …
Your opinion is your opinion, my mom’s opinion (she drives a 2001 Rio) is quite the opposite. For the money she spent in these five years, only $150 for a jammed door latch, the car has been perfect for what it is.
Can you say the same for all other manufacturers in terms of reliability?
Hyundai is knocking on the door of the leaders, Kia is right behind.
07/26, 1:47 PM
posted by:
Dustin
dean, im glad ur moms car is working good for her but i can assure u that it isnt often a kia is flawless. from wut im hearing it sounds like most people are having problems with theirs, maybe ur mom got lucky and struck a good one
07/26, 1:56 PM
posted by:
The Stig
Depreciates like a brick: straight down with a resounding terminal thud.
07/26, 2:28 PM
posted by:
The Stig
#2: true.
07/26, 2:40 PM
posted by:
Dean
Like I said, in due time … I remember when I was younger, before I drove, people I knew used to complain about the Big 3 and their problems, and some still do.
07/26, 2:55 PM
posted by:
Mark
Maybe it’s “like a Bricklin…” will gullwing doors and all!
07/26, 4:16 PM
posted by:
Zmaj Strasni
Kia should hire somebody from pininfarina group…..
07/26, 4:51 PM
posted by:
gsh
Like A Rock.
07/26, 5:52 PM
posted by:
Steve
I have a 2003 KIA Spectra….not my favorite car in the world, but it is an extremely good working, reliable car.
07/26, 6:36 PM
posted by:
Pruce
Nope. It’s not ooodaddy.
There isn’t a language called Asian.
07/26, 6:42 PM
posted by:
Patrick
The TT was a gorgeous design, im intrigued to see what this guy does w/ Kia. And #22, its def spelled “piece”, the word peace refers to a a nonviolent, calm period of social/cultural rest. a bit of a difference.
07/26, 8:02 PM
posted by:
Upstream River
^ ^ LOL
07/26, 10:49 PM
posted by:
Anonymous
“Like a Rock”
Sitting on the side of the road with its hood up.
07/27, 4:34 AM
posted by:
Steve
Cool now Ford sedans and Kia ones can rip off Audis. Sigh my poor Ford.
07/27, 5:03 AM
posted by:
anonymos
“Like a Rock” huh…
“Like a Rock”, “ROCKS SINK.”
Oh just to let you all know, I’m commenting on both Kia and Chevy, just to be clear.
07/27, 6:27 AM
posted by:
mossy
now Kias will be even uglyer
koreans suck anyways
07/27, 10:04 AM
posted by:
Anonymous
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07/27, 10:34 AM
posted by:
^
^I was just about to say the same thing.
But don’t you mean
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07/28, 4:33 PM
posted by:
Dan
The TT was designed by Freeman Thomas.
08/08, 5:47 AM
posted by:
Spec5 Tuner
“Kia sucks, poor quality” … Please if anyone knows anything of Kia they would know that they have come along way since the early 90’s. Their cars need a new rep and by doing this and being featured in Import nights and other car shows they are just showing their improvment right there. Check out all the satisfaction awards, safety awards, and they are even getting performance awards now. They out beat honda by sales in 2005. Read of please before you hate on the Kia and stop living in the past. Everything grows to be better andf you learn from your mistakes, thats what Kia did and doing. To see what is possible with Kia’s and more info on Kia’s go to streetkiaz.com or kia-fx.com