Peter Schreyer — the man responsible for designing the original Audi TT — has been snatched by Korean automaker Kia to head its worldwide design operations. After working at Audi , Schreyer moved to parent company Volkswagen , where he designed the Concept-R roadster. In December, Kia and Hyundai announced a plan to carve out a distinctive design language, rather than imitating European competitors. Later, Hyundai vice-president Kim Young Il said, “our design direction for Hyundai is the river stone: a very smooth, solid, and refined surface,” he said. “The direction of Kia is a brick: solid and aggressive, with a feeling of strength.”
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