Trademark filings reveal new Audi logos

The long-standing four rings may be replaced.

Audi may be updating its logo. New trademark filings reveal two new versions of its long-serving emblem found the nose of all of its cars.

Audi's four rings is one of the most recognizable logos in the automotive world. The logo dates back to 1932, when the four automakers of Audi, DKW, Horch and Wanderer merged to form what is known as Auto Union. In 1964 it was taken over by Volkswagen and upon its 1969 merged with NSU, the name was officially changed to Audi. The Auto Union rings stuck, though, but that may soon change.

Audi enthusiast site Quattroworld uncovered the patent office applications, which have been filed in both Germany and the US.

The first version removes the interlocking sections on the inside of the logo shape, leaving just the outsides of the rings. The result looks like a cartoon inchworm or cloud from Super Mario Bros. The second version removes the interlocking sections of just the outer rings. Imagine two overlapping binocular sights, if you will.

Quattroworld suggests that these rings may be used on future Audis, with the simpler design costing less to produce. Or, they could be used on Audi's connected car services. Time will tell.