As expected, August is shaping up to be one of the worst months in recent history for new car sales. Although several automakers have yet to report August’s numbers, as of now, only three automakers have posted sales gains, none of which are named Honda.
Although Honda has been posting sales improvements month after month, it looks as though its momentum has run out. Honda sales fell 7.3 percent in August, most of which can be attributed to a lack of inventory. Honda vehicles have been selling so well that the Japanese automaker is literally running out of new vehicles. Add in the switch over to the new Fit, and Honda could remain flat for the rest of the year.
Toyota also had an off month, with sales falling 9.4 percent, but, unlike Honda, more of that decrease is related to Toyota’s vulnerability in the SUV and truck segments.
As predicted, Chrysler has posted the biggest decline of the major automakers. During August, Chrysler’s new car sales fell by 34.5 percent. Ford’s sales fell second most of the Big Three, with a drop off of 28.6 percent. General Motors is not far off that pace with a 20.3 percent fall in sales, but the automaker’s end of month incentives likely kept that number from being in the 30s.
Of note, Porsche’s August sales were off by more than 44 percent, possibly indicating that luxury brands are starting to feel the economic slowdown.
The only winners for August – so far — were BMW, Nissan and Subaru, with improvements of 1, 13.6 and 14.2 percent, respectively.
Overall, the market fell by 15.5 percent in August.


09/03, 3:58 PM
posted by:
crackerhemi
The puny “American muscle” 3 lose again!!! No big surprise here.
09/03, 4:05 PM
posted by:
christianboy10
Honda’s sale fell because of these stupid new designs there are putting out
09/03, 4:20 PM
posted by:
tripleonefive
LOL Honda sold so many cars that they ran out That is crazy !
As usual the domestics arent selling anything bc they suck and have unreliable gas guzzlers
LLN tried to spin it in a neg direction
Honda needs to bring the new Fit here ASAP along with the Jazz. Honda is amazing Simply amazing
09/03, 4:38 PM
posted by:
lightning count
Nissan FTW.
09/03, 4:41 PM
posted by:
acura_el2000
^ tripleonefive,
the Fit is called Jazz in Japan its the same car.
09/03, 4:52 PM
posted by:
typ356
Porsche drop is probably due to the model switch over.
New 2009 911 production is just starting. Dealer inventories
might be light.
09/03, 5:14 PM
posted by:
CarResearcher
If it were’nt for Mini, BMW would bite dust. Luxury cars are not selling either.
09/03, 5:20 PM
posted by:
02WRXPSM
Wow, I wonder how much of that Subaru gain was the new Forester. I certainly haven’t seen any new STIs on the road.
09/03, 5:31 PM
posted by:
johnnycanuck
Subaru is a fairly small chunk of the pie so even a double digit sales increase isn’t really significant- other than to Subaru, of course. Nissan may just be the beneficiary of Honda’s and/or Toyota’s lack of product. The domestics need to be hoping a Kotex factory blows up in order to stop the bleeding.
09/03, 5:46 PM
posted by:
02WRXPSM
[Edited by Leftlane Staff] Clean up your posts please, 02WRXPSM.
09/03, 6:03 PM
posted by:
A4
YEAH THEY TOTALLY NEED TO BRING US THE JAZZ WTF
ahahha
09/03, 6:23 PM
posted by:
mayer_ray_nagin
1115, I dont think the newly uglified crApuras are not selling due to lack of availability.
Per Honda’s press release linked below the new and improved TSX sold 12% fewer units than last year’s cute model, RLs barely moved over 300 units, TLs held flat (probably because people want to get them while they still look nice … before the smiley grill adorns them). Acura’s gonna drop that stupid new look inside 2 years, believe me.
http://corporate.honda.com/press/article.aspx?id=4718
09/03, 6:53 PM
posted by:
rds130
@ Tripleonefive,
I’m pretty sure they’re out now. Someone on TOV has had one for at least a week now. Traded in an 08 Accord.
09/03, 7:33 PM
posted by:
criim44
@ CARRESEARCHER
Thats not necessarily true. We are lacking in the lease department at my dealership and it seems BMW North America in general but we’ve got a lot of people trading in there leases and purchasing new cars.
When the diesels hit the US in a few months I’ll be interested to see how they do. Even though its two higher priced models the 335d and x5 35d. If the damn US oil companies werent so greedy as to raise Diesel prices higher than regular petrol, considering the fact that it costs less to make Diesel than petrol.
09/03, 9:07 PM
posted by:
DrFill
BTW, Hyundai, resident Toyota-wannabe #8, even with ANOTHER new model in the lineup (that makes 10 or 11, I’ve lost count, as a maker of small cars (no trucks), is having another GM-esque year, losing sales YTY AGAIN.
Last year they failed to reach 500k units, and AGAIN, adding cars to the lineup has changed nothing, as sales continue to fall.
When you have to put 2k on the hood of your 13k car, before I even hit the ghost town, I mean dealership, you might want to refocus your BMW/Lexus sales startegy on something a little more feasible.
Now back to Fantasy Island.
DrFIll
09/03, 10:14 PM
posted by:
beatusmongous
BMW had an increase of 1. That’s just kind of funny. Nothing against BMW, but “1 is the loneliest number”. I’m sorry, I just found 1 to be funny.
A friend of mine sold his 335 convertible hardtop with 20,000 miles for the same price as he paid for it new - to a DEALER! Apparently, it’s a rare model or something. I’m not up on BMWs, so I don’t know all the specs and letters and everything. But to get that much back means that the car is still in high demand, so people are still buying luxury cars, and paying premiums for them. I see a lot of BMWs where I live, mostly on the Strip though.
Nissan posting a 13.6% increase is interesting. Honestly, if they are taking from the lack of Honda and Toyota, that surprises me. I would think that people would go for Focus after Yaris and Fit were sold out. But if people are buying Versa and Sentra instead, then it’s interesting. Also, they may be buying Altima hybrids, since it’s a decent car. I have no idea what the biggest Nissan seller is, but I will say I sure am seeing a lot of them on the road lately. Altimas, Maximas, 350Zs, Pathfinders, Titans, you name it. I see a lot of Nissans where I live.
I see very few Subarus where I live, though.
09/03, 10:28 PM
posted by:
johnnycanuck
Beatus: I’d like to know what 02WRX had to say- I’m assuming it was directed at my comment- but, for once, I was in no way attempting to be derogatory towards Subaru. Nissan is the wildcard in this whole fiasco, and I agree with you. I saw a guy in the right lane obviously breaking in his new V6 Altima coupe on the way home tonight. Some real nice shade of aqua. Carlos Ghosn is no dummy. I’d like to see LLN’s Mark Elias talk to that guy.
09/03, 11:06 PM
posted by:
beatusmongous
I’d like to know, too. I don’t mind the stars, but I do mind the deletions and removal of the offenders. However, I think I understand why LLN is being so persnickety: the advertisers may have asked them to keep the site clean.
09/04, 5:52 AM
posted by:
Got Handling?
as far as I’m concerned the f&*$i%ng advertisers can ram their c**$%ng clean all the way up their mommas’ *&^$s with their own $%^&s until they can taste the $%^ in their own @#$%
09/04, 8:54 AM
posted by:
Need more oil for GM
GM sales declines are based on their commitment to reducing the number of fleet sales, period. Retail-wise, their product has never been more popular and award winning than now. GM is a class leader in every category it competes in and will continue to shine for many decades.
Porshces decline is because they build ****ty cars and gas guzzling pigs like the Cayenne. Everyone knows that the Vette wipes the floor with overpriced VW’s all day long and that when it comes to performance, quality and reliability, GM is miles ahead of German crap.
09/04, 11:16 AM
posted by:
02WRXPSM
I was playing off your Kotex comment, but I used the v-jay word while suggesting that they might need those tampons for their other hole. LLN=bunch of whining ninnies.
09/04, 11:28 AM
posted by:
tripleonefive
I said Jazz when I meant the Honda City Anyway Honda is still on top
I dont think they mentioned Acura in the sales and once the new TL comes to dealers (I asked and they said late Sept) I’m sure it will reclaim its #2 entry level luxury car status, the last one was.
What domestic loyalist fail to realize is that when it comes down to it people want a car with style but they also want reliability which is GM Ford and Chrylsers biggest issue Honda Toyota and now Hyundai Kia have both and that is why they are not in a bind
09/04, 11:58 AM
posted by:
johnnycanuck
02WRX: gotcha. Actually I do have newfound respect for Subies after talking this summer to the man who owned one- a new STI. Very, very nice car.
09/04, 12:12 PM
posted by:
nitinsharma1000
“Need more oil” Even tho i dont like SUVs I would still take a Cayenne over an Escalade ANY FRIGGIN DAY. So who gives better MPG out of these 2. And dont forget to consider the HP either. GM is **** because of ppl like u.
09/04, 5:51 PM
posted by:
Htay9000
go subaru!
09/04, 7:49 PM
posted by:
asu_lee
Too bad GM sales are miles behind the “german crap” too.
09/04, 8:47 PM
posted by:
NipponRules
Ah thankyou crackerhemi, tripleonefive, You are smart. You know who makes the best. Not like these other second rates. Buy Japanese. ya Toyota ya Honda ya Nissan. Boo american.
09/05, 8:06 AM
posted by:
speedemon
WAKE UP BIG THREE!!!!!!GEESH