After a down month for almost the entire auto industry, automakers are looking to rebound during the month of April by offering heavy incentives. Chrysler was the first to announce that it would be offering special incentives during the month of April, and now Ford and General Motors have announced that they will be following suit.
Interestingly enough, Ford will actually be extending some of its incentives to specialty models — a practice not common in the auto industry. The special edition Ford Mustang Bullitt — which adds a sportier suspension and engine upgrades to the standard GT model — can be had with up to $2,500 cash back. That means that the $3,310 Bullitt option will only cost buyers $810.
The special edition 2008 Ford F-150 Chip Foose Edition — which will hit Ford dealerships later this month — will also be included in the April deals. The sport truck has a price tag of about $55,000, but Ford will offer incentives on the truck that could total up to $4,500.
Every Ford vehicle will have at least $500 knocked off its price tag during the month of April — with most cars seeing incentives in the $1,000 to $2,000 range — with the Expedition seeing the largest incentives, up to $5,000.
GM will offer similar incentives on its vehicles, but will also offer 2.9 percent financing for up to 36 months. The cash incentives will be available on Chevrolet , GMC , Buick and Pontiac vehicles and will range from between $1,500 and $3,250. Some of the largest incentives will be placed on GM’s full-size trucks, whose sales have been hurt by rising gas prices and a general economic downturn.
