After a down month for almost the entire auto industry, automakers are looking to rebound during the month of April by offering heavy incentives. Chrysler was the first to announce that it would be offering special incentives during the month of April, and now Ford and General Motors have announced that they will be following suit.
Interestingly enough, Ford will actually be extending some of its incentives to specialty models — a practice not common in the auto industry. The special edition Ford Mustang Bullitt — which adds a sportier suspension and engine upgrades to the standard GT model — can be had with up to $2,500 cash back. That means that the $3,310 Bullitt option will only cost buyers $810.
The special edition 2008 Ford F-150 Chip Foose Edition — which will hit Ford dealerships later this month — will also be included in the April deals. The sport truck has a price tag of about $55,000, but Ford will offer incentives on the truck that could total up to $4,500.
Every Ford vehicle will have at least $500 knocked off its price tag during the month of April — with most cars seeing incentives in the $1,000 to $2,000 range — with the Expedition seeing the largest incentives, up to $5,000.
GM will offer similar incentives on its vehicles, but will also offer 2.9 percent financing for up to 36 months. The cash incentives will be available on Chevrolet, GMC, Buick and Pontiac vehicles and will range from between $1,500 and $3,250. Some of the largest incentives will be placed on GM’s full-size trucks, whose sales have been hurt by rising gas prices and a general economic downturn.
04/03, 4:58 PM
posted by:
LaCaLover
It would take a 100% discount to get me in a Chrysler product
04/03, 5:00 PM
posted by:
mayer_ray_nagin
55k for a freakin pickup?
04/03, 5:03 PM
posted by:
maximus
hahahahaha!
04/03, 5:11 PM
posted by:
jackjimturkey
sometimes $67K for a pickup
04/03, 5:13 PM
posted by:
Jordan
what’s an “expidition?” oh wait, you meant “expedition.” my bad.
04/03, 5:38 PM
posted by:
jumpoffit
well too bad they aren’t selling the GT-40, wonder what the discount on that would be
04/03, 6:22 PM
posted by:
johnnycanuck
Now if they let you buy it for what it’s worth after you’ve driven it off the dealer’s lot…
04/03, 6:29 PM
posted by:
F3INT))AP3X
jumpoffit – “well too bad they aren’t selling the GT-40, wonder what the discount on that would be”
First of all do not confuse the GT40 which was a track only race car never produced for anyone with the Ford GT which is the road going supercar we all know of. Also I cannot imagine what sort of discount they would give on it for an April incentive but I am sure it is more than any of us here can afford to blow on a ride.
04/03, 7:04 PM
posted by:
global_lightning
Supply, Demand. Demand goes down, prices go down. What’s the story?
And why on earth would anyone would drop $55K for an F-150???
04/03, 7:34 PM
posted by:
400horseSS
Same reason why people would buy a $100,000 Lexus hybrid
04/03, 9:02 PM
posted by:
autonut
How generous of Ford to offer $4500 discount on $55,000 truck. After all discounting there is at least $15,000 profit for them. If they sell one of those, Honda has to sell 30 Fits to make that much. The funny part is that Honda still makes money and Ford bleeds it.
04/03, 9:08 PM
posted by:
hateful83
Incentive as much as you’d like, we still can’t afford the things. Everyone’s losing their jobs, and the cost of everything is skyrocketing, remember?
04/03, 9:43 PM
posted by:
rodeo40
Hey Detroit!
It’s not a great deal unless it’s a great car!
04/03, 10:26 PM
posted by:
murderedout
^^^Hey NUMNUTS!
Quit acting like some copr exec is going to listen to you.
And quit reffering Detroit to the rest of Michigan, you sound like a fool.
04/03, 10:31 PM
posted by:
rodeo40
@murderedout
I’m just trying to get douchebags like you all worked up…mission accomplished!
04/03, 10:52 PM
posted by:
murderedout
I’m not worked up at all, actually the laugh is on you SUCKER! HAHAHAH FAGGOT!
04/03, 10:53 PM
posted by:
murderedout
I’m the BOSS in here! Im the TONY SOPRANO OF LLN!
04/03, 10:59 PM
posted by:
SanFord
“And why on earth would anyone would drop $55K for an F-150???”
To make up for their missing/wilting equipment.
LLN needs to give their editing monkeys more peanuts..
04/04, 12:56 AM
posted by:
jdasch1
The incentives are across the board…no matter if you buy the Foose marked up edition or the strippy STX model…which for a new F150 at 20k is quite a truck for the money. The Foose farse is priced way way to high…and Foose makes the money. Oh and by the way…Honda has $4500 dealer cash on the Ridgeline pickup right now…sooo its a bad market all around for trucks and SUV’s. This article is just stanted by the author…not a Ford fan…”interestingly enough….etc etc.. GM put $10000 dealer cash and rebates on the SSR pickup a few years ago to clear them out…so the line that specialty vehicles don’t get incentives are bogus.
04/04, 8:02 AM
posted by:
Need more oil for GM
GM shouldn’t need to add much incentives to get people to buy their vehicles. I think most Americans put GM on the top of their list when it comes time to buy a new car. And since Americans would rather buy GM, then it puts Ford and Chrysler into a really bad position. They’ll be giving away the farm just to get people to buy their crap.
04/04, 8:21 AM
posted by:
livelyjay
@LaCaLover
I agree, only a 100% discount would get me into a Chrysler product. The incentives are across the board because no one’s buying anything because everyone is scared about a recession. How is this news? Doesn’t everyone already know this?
04/04, 10:08 AM
posted by:
Need4SSpeed
lol If the Ford GT was still in production I highly doubt there’d be an incentive on that. Cars like the Ford GT, Corvette and Dodge Viper are usually always excluded in the manufacturer’s incentive programs. It’s always in the fine print. Although this is the first time I’ve heard any of the domestics offerring price incentives on performance vehicles.
“Ford Mustang Bullitt — which adds a sportier suspension and engine upgrades to the standard GT model — can be had with up to $2,500 cash back. That means that the $3,310 Bullitt option will only cost buyers $810….” I’m not a Mustang fan nor am I in the market to buy one. However if I was then this would be enough of an incentive for me to get one.
04/04, 12:47 PM
posted by:
jackjimturkey
rodeo:
“Hey Detroit!
It’s not a great deal unless it’s a great car!”
yeah, but a lot of the time (especially with GM), it’s both.
more oil “I think most Americans put GM on the top of their list when it comes time to buy a new car.”
I don’t. I think a lot of people still think anything GM makes is the ‘87 lumina. The joke’s on them, though.
04/04, 2:55 PM
posted by:
rodeo40
Man jimjackturkey, I wish that were true. My father-in-law’s pension is riding on it.