Thanks to its reputation for quality and fuel efficiency, Toyota has never really had any problems with the resale values of its vehicles. However, the sharp economic downturn in the U.S. has even the poster child for resale values concerned about the value of its leased vehicles.

Toyota has yet to announce how much the devaluation of its leased vehicles will impact its bottom line, but the Japanese automaker is definitely feeling the pinch. The Wall Street Journal says “the company will set aside major reserves for its first quarter to cover losses from vehicle leases in the U.S.”

While some of the devaluation can be chalked up to the slumping truck and SUV markets, the problem actually extends across Toyota’s lineup – save for vehicles like the Prius. Overall vehicle demand is down, prompting Toyota to slash the sale prices of its returned leased vehicles.

Domestic automakers have traditionally had problems with low resale values, but it has always been a non-issue with Toyota. The fact that Toyota is now feeling the strain could be an indication of just how bad the U.S. auto market really is.