Beginning of the end? Suzuki becomes second automaker in two years to pull out of Detroit show
06/26/2008, 1:17 PM
By Drew Johnson
Following in Porsche’s footsteps, Suzuki has announced that it will be pulling out of the North American International Auto Show in Detroit. The announcement marks the second automaker to leave the Detroit show in the last two years and could be the first real sign that the NAIAS is in serious jeopardy of becoming a second-tier show.
While Porsche cited a lack of customer base for its reason to abandon the show, Suzuki decided to nix the Detroit show from its schedule because Cobo Hall didn’t provide the space the Japanese automaker required. “From a Suzuki standpoint they were in need of space — more than they were allocated,” Rod Alberts, executive director of the NAIAS, told The Detroit News.
The media has often criticized the size of Cobo Hall, but this is the first time an automaker has spoken out against the aging facility. Suzuki plans to unveil three new products in the next 18 months, all of which will be unveiled in other cities.
Organizers of the Detroit show recognize Cobo Hall’s shortcomings and are currently pushing for a 120,000 square foot expansion. However, legislation has largely stalled and other options – such as selling the title “North American International Auto Show” to Chicago’s show – are currently being explored.



06/26, 1:34 PM
posted by:
F451
Times are changing…forever.
06/26, 1:36 PM
posted by:
renzogtr
it’s over
06/26, 1:48 PM
posted by:
Scarface03
Just a little bit of overreaction, don’tchya think?
NAIAS might become a second tier auto show because two low-volume companies are pulling out? That won’t do it, but if they need expansion, they need expansion. It will become second tier if the big players don’t have the room they want.
06/26, 1:55 PM
posted by:
howsmydriving
Suzuki — they make cars?
06/26, 1:56 PM
posted by:
Fromes
well suzuki pulling out is one thing, porsche pulling out is a problem, while it doesnt have the volume of say a company like toyota it is certianly a very well known brand, one that im sure a lot of people who come to these shows (including myself) enjoying looking at up close
06/26, 1:56 PM
posted by:
Need4SSpeed
Hey who needs Suzuki! We got the Chinese Auto Companies coming! That’s where the future of the automotive market is! Haha… Anyways I don’t blame Suzuki did you see how small their exhibit is anyways? They had like 5 cars…
06/26, 2:08 PM
posted by:
illwill
suzuki is the last thing that comes to mind when i think about cars. hell i think about geely more than suzuki.
06/26, 2:11 PM
posted by:
xyunya
NAIAS is not a second tier show? Who knew it existed?
06/26, 2:12 PM
posted by:
tripleonefive
Pull out lol
06/26, 2:45 PM
posted by:
mayer_ray_nagin
First, there are other shows in the USA that are actually more meaningful, or at least just as meaningful, and loe and behold they are not held in the godforesaken craphole that is Detriot.
Let’s face it, Detroit as a city is either losing population quickly due to people bailing out, or due to people getting murdered. I’m not sure which of those has a higher departure rate, but no marketer wants to go to a show in a warzone. There is no car show in Baghdad, and non in Darfur, and there shouldn’t be any in Detroit either because your chances of getting out alive and with your concept vehicles not being stolen are pretty low. Detroit is a ultimate example of urban failure in America, and I don’t need to tell you what political methodology and tendencies pushed it to such a notable stature.
Anything any manufacturer wants to display in North America would get a lot more exposure at the LA show. Don’t blame Porsche and Suzuki; I’d save my coin and skip Detroit too.
06/26, 3:02 PM
posted by:
murderedout
^^^ I bet you never been to Detroit, or even Michigan for that matter. Detroit has the most Automotive history in the world, and thats where it should be. Get outta here! LA? hahahah, LA is full of earthquakes, wildfires,mudslides, frequent power outages, pollution smog. LA is a compared to Detroit!
06/26, 3:04 PM
posted by:
A4
yes suzuki is the most influential company in the automotive world today
06/26, 3:45 PM
posted by:
xyunya
mayer_ray_nagin, I think that murderedout is trying to put clarity in your post: people are NOT bailing out of Detroit they are actually getting murdered. However, Detroit also lost it’s title of murder capital of US to St. Louis. So maybe loosing Suzuki and Porsche, is not such a loss in this context.
06/26, 3:51 PM
posted by:
mayer_ray_nagin
Murderout, you are right that LA is a $hithole compared to most cities, but no large American city is as big a $hithole as Detroit.
Fortunately I live in a city that ranks in the top 5 on most lists, and in a very desirable part of it. Not only are our house sales on the rise in my area, but so is my home value. I bailed on Cal at the right moment. Bailing in Michigan should be a natural call for you since it is a no-brainer.
06/26, 3:51 PM
posted by:
Me
I believe that the NAIAS should move around from year to year. Despite how eloquently murderedout makes his case, Detroit may be automotive history, but it’s now an icon of what can go horribly wrong in the automotive industry. I’d argue that L.A. is where the new automotive scene is more than anywhere else, but let’s not overlook the positives of having the show in different N.A. locations: New York, Las Vegas, Toronto, Chicago, Montreal, Orlando, Denver or Dallas. Someplace warm. A place where the beer flows like wine. Where beautiful women instinctively flock like the salmon of Capistrano.
06/26, 3:54 PM
posted by:
mayer_ray_nagin
Xyunya, I stand corrected. St Louis is a bigger $hithole than Detroit, and I suppose New Orleans is also. Detroit is bottom 5, either way, but yeah I suppose Detroit should take the loss of the auto show stature in stride and say “hell, at least we aren’t St Louis!”
06/26, 4:00 PM
posted by:
xyunya
There is big show in LA already and a decent size in NYC. How many shows do you need to be show off new/updated products. Detroit was more of respect to history, in reality why would companies invest in show which can not yield sales?
06/26, 4:03 PM
posted by:
xyunya
I don’t think dispensing with “murder capital of the world” status interpreted as an achievement. I think population views it as a loss:” there are even more ruthless murderers in the world then our hommies”.
06/26, 4:04 PM
posted by:
HemiRoadRunner
NYC is for fashion shows. LA is for gay fashion shows. Detroit is for cars. How much more simple do you want it?
06/26, 4:31 PM
posted by:
mayer_ray_nagin
LMAO with xyunya. It is embarassing, aint it.
06/26, 4:35 PM
posted by:
xyunya
Neither Porsche or Suzuki canceled out out of NYC show. Of course, what do Porsche and Suzuki know about cars compare to Oracle from Swamp.
06/26, 4:47 PM
posted by:
jonmiles
The auto-show industry has been talking about this for years now. Apparantly, the city doesn’t care at all, and is not willing to give any support for this event. Everyone I have talked to absolutely hates speding the week in that dump of a city….
06/26, 5:11 PM
posted by:
Rafa LL
How much space did they need? I mean, someone said that they had space only for 5 cars… They don’t even have 5 models!!
06/26, 9:40 PM
posted by:
Veda
Funny that you guys are talking **** about Suzuki as it is one of the fastest growing car brand right now.
06/27, 12:02 AM
posted by:
murderedout
“Detroit ain’t the murder capital of America because of it’s Violence, We just have better shots” -Ted Nugent MotorCity madman.
Mayin Nay Fagin, you never been to Detroit and Michigan and it shows, because your a fag!
I can name 5 cities off the top of my head that make Detroit look like paradise, LA, St Louis, New Orleans, Newwark, Houston.
Me? who the **** is this newbie? LA the new auto scene? Ya if you consider a Honda civic with a fart can exaust, F-16 wing and sticker graphics that ricers claim to add 15 HP. Get the **** off here.
Everyone who came to the SuperBowl in Detroit had nothing but good things to say, and said the medias view of deroit was full of ****. At leat Detroit has an identity unlike other citys, MOTOWN, MOTORCITY!
ME, doing old movie quotes is about as gay as you!
06/27, 12:08 AM
posted by:
murderedout
Warm climates come with high prices to pay, Hurricanes, Earthquakes, Typhoons, cyclones, Tsunamis, mudslides, Frequent blackouts, gas shortages, long gas lines, mudslides, wildfires, poisinous insects, spiders, snakes, diseases parasites, horrendous annoying bugs, droughts, famine.
Take a good look at the hottest continent on earth Africa!
Whats in Africa you ask? Diseases, Famine, Droughts, well you get the point.
06/27, 12:09 AM
posted by:
murderedout
BTW, just watched the local news and they are expanding Cobo hall, which mean the auto show is here to stay suckers.
06/27, 12:12 AM
posted by:
murderedout
The WOODWARD DREAM CRUISE is better than any autoshow EVER. You want to see a real auto show, Just come to Michigan for the WOODWARD DREAM CRUISE, the largest cruise in the world!!! http://en.wikipedia.org/wiki/Woodward_Dream_Cruise
06/27, 12:44 AM
posted by:
murderedout
If you think Detroit is a bad hood, YOU NEVER HEARD OF INDIAN VILLAGE! http://en.wikipedia.org/wiki/Indian_Village%2C_Detroit
06/27, 12:46 AM
posted by:
murderedout
The part of Detroit, the negative media don’t want you to know about…http://en.wikipedia.org/wiki/Indian_Village%2C_Detroit
06/27, 1:00 AM
posted by:
sanfranmac
Here in San Francisco Bay area, there have been 22, yes 22 murders over the past 10 days. I think our WHOLE country is going NUTS! The Lord help us all.
Of note, several thinkers, writers and social scientists have concluded that the automotive culture- has led to a massive dehumanization of life itself. You get into a metal box, seal yourself off from the world around you and hurtle towards a distant destination, that just 150 years ago, would have taken months, if not years, even a lifetime.
If Detroit Auto show shuts down, it can only mean one thing- America’s glory days as purveyor of the auto-culture will be finally done. We’ll drive smaller cars, waste (burn) less of mother earth, bomb fewer hapless nations, and generally become more likeable.
Anybody here ever walk around Detroit’s downtown after 6 pm? ANYBODY? I did once, and I still get the shivers. Not that San Francisco’s any better these days- its mostly some benighted neighborhoods where even the cops don’t go, that these killings have ben happening.
06/27, 1:23 AM
posted by:
bigp
damn followers learn to do things on your own
06/27, 3:12 AM
posted by:
TOZO
No Suzuki in the auto show. That’s good. That means there will be more room for GOOD cars that people WANT to see.
06/27, 3:21 PM
posted by:
lamboz get a life
sanfranmac-yes you are definetly in San Fransico. Why you are on an auto enthusiast site is beyond me.
I have walked downtown Detroit after 6, no problems. It’s the ghettos around downtown that are the problem.
If Detroit is no longer automotive culture then how do you explain Toyota of America and all the import-biased automotive press magazines located in Ann Arbor?
06/27, 11:59 PM
posted by:
murderedout
LAMBOZ, There is only 1 magazine that is located in Ann Arbor, it’s called CAR AND DRIVER! Detorit will always be the automotive culture, anyone who says it isnt, don’t know **** about cars, and are not real car enthusiasts!