In response to the pound’s continued weakness against the euro, Bentley says it has been forced to increase prices by 5 percent across the board in its home market – and we’d expect the pricing increases to spread to Bentley’s other markets in due time. For now, however, well-heeled Brits looking to get into a Bentley can start with the £120,700 Continental Flying Spur.
“We are reacting to the continued very low value of Sterling against the Euro”, said Stuart McCullough, Board Member For Sales and Marketing in a statement released to the media. “As a UK business with much of our component costs based in Euros, we have to address the fact that our costs have increased significantly given Sterling’s dramatic decline.”
“A 5 percent price increase at a time of reduced demand and therefore reduced production may seem counter-intuitive”, said McCullough, “but Sterling has depreciated by over 18% against the Euro over the last 12 months. It has therefore proved increasingly difficult to absorb the negative effect of these increased costs on our business.”
The price hikes will take effect in April.
02/26, 12:49 PM
posted by:
Borat
It makes it a bargain for anyone with £120,700 worth of Euros.
02/26, 1:25 PM
posted by:
Bimmer
I guess ‘fancy VW’ is not making enough, so they’re becoming too greedy. Buy a Roller instead.
02/26, 1:38 PM
posted by:
yarddog82abn
Soon we will see all High-End Exotic-Cars priced in Euro’s. The only thing that will chance will be destination & delivery. It’s just a matter of time…
02/26, 1:50 PM
posted by:
Zcarsales
I’m not being facetious with this (I’m serious): Good. I hope the executives at VW or Bentley stand to make a lot of money from this. I’m sure that they are alotting for future growth, and by that I mean that they can return more money to their investors and hire/keep on more people. More people can say with pride that they work at the Bentley plant.
Also those darn “greedy” CEO’s will be able to take more Gulfstream Jet flights. Their greed hires more people to assemble those jets. The engines probably come from Rolls-Royce or GE via their greedy CEO’s and all the greedy employees that they hire.
This also means that more tax revenue will go to the appropriate governments (Both locally and nationally). This tax revenue can fund those non-”greedy” programs like legally stealing from banks by cramming down mortgage principals, public schools, national health care.
You say greed, I say a rising tide lifts all boats.
That’s it! I’m changing my name to Andy Randy! Or Rabid Capitalist!
02/26, 3:28 PM
posted by:
FlyingB
@Bimmer: someday you might take a university course in economics, where they may teach you about “exchange rates.” Until then, you’ll just have to trust that greed was not the motive here.
Second, using your logic, I guess Budweiser isn’t an American ale after all. Anheuser-Busch was bought by InBev, and the resultant holdings company is headquartered in Brussels, so Budweiser is now just a fancy Belgian brew, right? You know, just like how Ferraris are really fancy Fiats?
Don’t take my word for it, though. You could fly over to see our facility yourself, and look for any “VW” logos that might be hiding. You might even fly on KLM Royal Dutch Airlines, which, despite being Dutch, is French. Wait–KLM also has a partnership with Northwest… Although Northwest is really Delta… So does that make this Dutch French airline half American? Hmmm… Sehr verwirrend!
But different people have different tastes, so if someone would like to buy a RR–oops, I mean a fancy, elongated BMW (or Mini?)–then go get one.
The idea that some parent companies are more hands-on and some are more hands-off just can’t be taken seriously, can it?
02/27, 11:06 AM
posted by:
jandrews90
haha, very well said both FlyingB and Zcarsales