Bentley has become the latest automaker to voice its support for National Breast Cancer Awareness Month. The British automaker will auction off a “Passion Pink” version of its new Continental GT later this month to benefit the Susan G. Komen for the Cure.
The one-off Continental GT will hit the auction block this Friday at the W hotel in San Diego, with all proceeds from the sale benefiting the Susan G. Komen for the Cure foundation.
“While this car is stunning, it is going to save lives with the money that is raised and there is nothing more beautiful than that,” said Laura Farmer Sherman, breast cancer survivor and executive director of Susan G. Komen for the Cure, San Diego.
The Continental won’t be the only pink item on hand, though, as the W will roll out the pink carpet for all guests and will also serve pink cocktails.
Fiat recently launched a “Pink Ribbon” version of its 500 to benefit breast cancer research and General Motors’ world headquarters is sporting pink LEDs for the entire month of October to show support for the fight against breast cancer.
