By Leftlane Staff
Thursday, May 4th, 2006 @ 4:49 pm

They all say they’re trying to reduce incentives and return to standard pricing, yet Ford , GM, and Chrysler continue to announce new deals to reduce entice customers. A repeat of the costly price wars U.S. automakers hoped to avoid this year appears more likely than ever, according to analysts cited by Reuters. “We anticipate pricing to remain very competitive, with pricing pressure across the board,” CSM Worldwide analyst Joe Barker said. “All automakers, including GM, will be forced to incentivize more in the summer,” Argus Research analyst Kevin Tynan said. GM has pushed for an end to incentives in favor of “value” oriented pricing. “GM is spending very little in that category right now, and other players are spending a lot of dollars to move their products,” Barker said. “Ford is spending in excess of $10,000 on the Lincoln Navigator . At some point, GM is going to have to offer some incentives, just to compete.”

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