They all say they’re trying to reduce incentives and return to standard pricing, yet Ford, GM, and Chrysler continue to announce new deals to reduce entice customers. A repeat of the costly price wars U.S. automakers hoped to avoid this year appears more likely than ever, according to analysts cited by Reuters. “We anticipate pricing to remain very competitive, with pricing pressure across the board,” CSM Worldwide analyst Joe Barker said. “All automakers, including GM, will be forced to incentivize more in the summer,” Argus Research analyst Kevin Tynan said. GM has pushed for an end to incentives in favor of “value” oriented pricing. “GM is spending very little in that category right now, and other players are spending a lot of dollars to move their products,” Barker said. “Ford is spending in excess of $10,000 on the Lincoln Navigator. At some point, GM is going to have to offer some incentives, just to compete.”
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05/04, 5:18 PM
posted by:
Jason
Incentives on obsolete models about to be phased out, like the Navigator, everyone has to do that. That’s called a clearance sale.
Incentives on new models, that’s the thing to avoid. Although I’m predicting large incentives also on the New 2007 Navigator within 1 month of being on the market lol!
05/04, 5:44 PM
posted by:
gsh
damnit, i wish some luxury brands would offer incentives..it would make everyone have to off incentives!
05/04, 6:27 PM
posted by:
John
There are $10,000 incentives on $45k trucks.
I want $10,000 incentives on $45k BMW and Infiniti.
Play fair. Offer equal incentives.
05/04, 10:19 PM
posted by:
manny
jason… instead of taking incentives off the new nav, why dont they just take some ugly off? or at least take off excess chrome…
05/04, 11:53 PM
posted by:
anonymous
…your mom is ugly…and she doen’t give discount…
05/07, 8:29 AM
posted by:
cosmo
nice