Bizzare Lotus viral campaign sweeps mass media

July3

British sports car maker Lotus has managed to get some mass media attention to its new “FacelessPeople” viral marketing campaign, which is believed to be linked to the debut of the 2010 Lotus Eagle sports car later this month. The U.K.’s Daily Mail picked up on the story, but is apparently not aware of the Lotus connection. What’s more, the massive U.S.-based Drudge Report has highlighted the story.

The Mail’s headline declares “faceless ‘aliens’ spotted in crowd at Wimbledon.” The story indicates “these mysterious figures have been popping up in the most unlikely of places.” The newspaper has speculated the masked individuals might be celebrities “fed up with being harrassed by the paparazzi.”

“They’ve appeared in the crowd at Wimbledon (as seen above), at the Henley regatta, at Elton John’s white tie ball, and at the opening of the Harrods summer sale,” reads an article on the Metro.co.uk website.

Moue Magazine simply opines, “they probably aren’t just random people off of the street.”

Random people they’re not. But they also aren’t celebrities or aliens, either. The actors, employed by Lotus, have been turning up at major public events, drawing much attention. It’s not clear how the FacelessPeople people campaign is linked to the Eagle itself, but Lotus certainly has a hit on its hands. So far, the FacelessPeople website only consists of a countdown clock, but we suspect more teasers and bizzare imagery will turn up soon.








 


25 Comments

  1. This will be interesting to see how they convert this crap into sales…

    Comment by jonmiles, posted on July3 at 12:25 pm
  2. jonmiles:

    I was in school for advertising, and I have to say, this is going to turn out to be interesting. What really gets to people is the thought of seing a head without features like eyes, nose and mouths - it’s creepy enough. To actually see it in the real world, is even creeper. It’s like something out of a movie. It will definately be interesting to see sales come out of the campaign, or at least to increase product awareness, so Lotus can become a household name. We’ll see.

    Comment by cmx, posted on July3 at 12:33 pm
  3. I can see it now as the headlines read: Faceless Bank Robbers HIt Barclays Bank!!!

    Comment by F451, posted on July3 at 12:42 pm
  4. That’s really creepy.

    Comment by t-ak-box, posted on July3 at 12:54 pm
  5. Scared the sh*t out of me! I said what the hell are my wife’s relatives doing on LLN?

    Comment by johnnycanuck, posted on July3 at 1:08 pm
  6. ^LOL.

    I could understand this stunt if it were hyping a movie, but a car??? I don’t get it.

    Comment by jonmiles, posted on July3 at 1:20 pm
  7. Hey, maybe now xyunya, 1115, motoricer and all the other retards changing their names to simulate mine on here can now get a date.

    Comment by HemiRoadRunner, posted on July3 at 1:23 pm
  8. That faceless girl in the bottom picture looks like Micheal Jackson.

    Comment by beatusmongous, posted on July3 at 1:36 pm
  9. it could be Neo coming to save us??? i still don’t know what the Matrix is :(

    Comment by jumpoffit, posted on July3 at 2:15 pm
  10. Looks like a Pink Floyd video. Leave them kids alone.

    Comment by HemiRoadRunner, posted on July3 at 2:27 pm
  11. I’d steal that guy’s wallet.

    Comment by TOZO, posted on July3 at 2:55 pm
  12. man thats creepy. how come no ones freaking out in the pics, like its normal?

    Comment by bolex, posted on July3 at 3:04 pm
  13. I bet they have no expressions, until they drive the new lotus, then they suddenly become fully of emotions

    Comment by acura_el2000, posted on July3 at 3:55 pm
  14. Lol Tozo.

    Comment by HemiRoadRunner, posted on July3 at 3:58 pm
  15. Or, they will say something like, “Don’t be like the masses.”
    Interesting why they chose caucasian over african american. Oh, wait, no teeth, no eyes, you’d never see ‘em.

    Comment by brassmonkey, posted on July3 at 4:00 pm
  16. HemiRR (Jared)…Jared Jared, calm down mate, the world doesn’t revolve around your bald head. I know its shiny and all, but it ain’t the sun. Save some money and go buy yourself a wig, cuz I know you want that mullet.

    Comment by hemiredneck, posted on July3 at 5:04 pm
  17. =========>>i’m tryna figure out HOW THA HECK CAN THEY SEE?!? i mean its not like the masks are transparent or something……creepy advertisment. Like TOZO said, “I’d steal that guy’s wallet”. LOL

    Comment by MugenSentraKen, posted on July3 at 7:27 pm
  18. Yeah t-ak-box, I was thinking the same thing… man that’s creeping me out… And I thought it was the Absinthe…

    Comment by Need4SSpeed, posted on July3 at 8:38 pm
  19. They’ve our attention now, so their ad it’s working, The good thing here (For Lotus) is that anyone can’t be disappointed because we don’t know what to expect. Weird and creepy guys, I’d probably talk to them or at least touch their faces XD.

    Comment by Rafa LL, posted on July3 at 9:43 pm
  20. How do you increase your sales??? Brand awareness!
    The fact that people are talking about lotus and these faceless people is enough to increase sales. Smart move Lotus.
    Also, there could be a subliminal message… “At first, you will hear it” then these faceless people might sprout eyes and “Then you will see it” …and so on… this could work very well.

    Comment by josh, posted on July3 at 9:44 pm
  21. HemiRR, nice bald!! I was starting to miss your racist comments. Now that I saw your profile @ MySpace I really know that you’re a Focking racist MFer. Now it’s our turn to muck of you so let’s list your superior qualities.

    -Bald as a Q-ball
    -Fat [Nice beer belly]
    -Horrible “Superiority feeling”
    -Damn UGLY

    You’re a stupid pro-south American. I don’t know how you have a GirlFriend, she’s probably a he because, for those who hasn’t seen this Fa66ot Space, he’s online dating [of course].
    If you defend white people and all that you should notice that you’re not a nice specimen.
    A-hole.

    Comment by Rafa LL, posted on July3 at 9:51 pm
  22. that is hilarious! i’d freak if i saw one of them coming @ me. then i’d die laughing…

    Comment by JoshyLofty, posted on July4 at 6:16 pm
  23. PS - why does everyone hate that Hemi guy? Yes i saw his myspace & yes i see ur points, Rafa. but i guess i’m too new to LLN so i’m clueless. just thought i’d ask…

    Comment by JoshyLofty, posted on July4 at 6:17 pm
  24. We will let you hate him all on your own

    Comment by monte, posted on July6 at 3:10 am
  25. My god that’s toooooooo funny that a bunch of geeks would waste their time making up a fake myspace to make fun of me. I guess I really got you little geeks. Glad to see all the “cool” dudes were on here all 4th of July weekend checking up on LLN things. Who the hell goes on myspace anyway besides girls, geeks and child molestors? I new this was nothing but a bunch of 15 year olds on here.

    Comment by HemiRoadRunner, posted on July7 at 7:48 am

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