British sports car maker Lotus has managed to get some mass media attention to its new “FacelessPeople” viral marketing campaign, which is believed to be linked to the debut of the 2010 Lotus Eagle sports car later this month. The U.K.’s Daily Mail picked up on the story, but is apparently not aware of the Lotus connection. What’s more, the massive U.S.-based Drudge Report has highlighted the story.
The Mail‘s headline declares “faceless ‘aliens’ spotted in crowd at Wimbledon.” The story indicates “these mysterious figures have been popping up in the most unlikely of places.” The newspaper has speculated the masked individuals might be celebrities “fed up with being harrassed by the paparazzi.”
“They’ve appeared in the crowd at Wimbledon (as seen above), at the Henley regatta, at Elton John’s white tie ball, and at the opening of the Harrods summer sale,” reads an article on the Metro.co.uk website.
Moue Magazine simply opines, “they probably aren’t just random people off of the street.”
Random people they’re not. But they also aren’t celebrities or aliens, either. The actors, employed by Lotus , have been turning up at major public events, drawing much attention. It’s not clear how the FacelessPeople people campaign is linked to the Eagle itself, but Lotus certainly has a hit on its hands. So far, the FacelessPeople website only consists of a countdown clock, but we suspect more teasers and bizzare imagery will turn up soon.
