British sports car maker Lotus has managed to get some mass media attention to its new “FacelessPeople” viral marketing campaign, which is believed to be linked to the debut of the 2010 Lotus Eagle sports car later this month. The U.K.’s Daily Mail picked up on the story, but is apparently not aware of the Lotus connection. What’s more, the massive U.S.-based Drudge Report has highlighted the story.
The Mail’s headline declares “faceless ‘aliens’ spotted in crowd at Wimbledon.” The story indicates “these mysterious figures have been popping up in the most unlikely of places.” The newspaper has speculated the masked individuals might be celebrities “fed up with being harrassed by the paparazzi.”
“They’ve appeared in the crowd at Wimbledon (as seen above), at the Henley regatta, at Elton John’s white tie ball, and at the opening of the Harrods summer sale,” reads an article on the Metro.co.uk website.
Moue Magazine simply opines, “they probably aren’t just random people off of the street.”
Random people they’re not. But they also aren’t celebrities or aliens, either. The actors, employed by Lotus, have been turning up at major public events, drawing much attention. It’s not clear how the FacelessPeople people campaign is linked to the Eagle itself, but Lotus certainly has a hit on its hands. So far, the FacelessPeople website only consists of a countdown clock, but we suspect more teasers and bizzare imagery will turn up soon.
07/03, 12:25 PM
posted by:
jonmiles
This will be interesting to see how they convert this crap into sales…
07/03, 12:33 PM
posted by:
cmx
jonmiles:
I was in school for advertising, and I have to say, this is going to turn out to be interesting. What really gets to people is the thought of seing a head without features like eyes, nose and mouths – it’s creepy enough. To actually see it in the real world, is even creeper. It’s like something out of a movie. It will definately be interesting to see sales come out of the campaign, or at least to increase product awareness, so Lotus can become a household name. We’ll see.
07/03, 12:42 PM
posted by:
F451
I can see it now as the headlines read: Faceless Bank Robbers HIt Barclays Bank!!!
07/03, 12:54 PM
posted by:
t-ak-box
That’s really creepy.
07/03, 1:08 PM
posted by:
johnnycanuck
Scared the sh*t out of me! I said what the hell are my wife’s relatives doing on LLN?
07/03, 1:20 PM
posted by:
jonmiles
^LOL.
I could understand this stunt if it were hyping a movie, but a car??? I don’t get it.
07/03, 1:23 PM
posted by:
HemiRoadRunner
Hey, maybe now xyunya, 1115, motoricer and all the other retards changing their names to simulate mine on here can now get a date.
07/03, 1:36 PM
posted by:
beatusmongous
That faceless girl in the bottom picture looks like Micheal Jackson.
07/03, 2:15 PM
posted by:
jumpoffit
it could be Neo coming to save us??? i still don’t know what the Matrix is
07/03, 2:27 PM
posted by:
HemiRoadRunner
Looks like a Pink Floyd video. Leave them kids alone.
07/03, 2:55 PM
posted by:
TOZO
I’d steal that guy’s wallet.
07/03, 3:04 PM
posted by:
bolex
man thats creepy. how come no ones freaking out in the pics, like its normal?
07/03, 3:55 PM
posted by:
acura_el2000
I bet they have no expressions, until they drive the new lotus, then they suddenly become fully of emotions
07/03, 3:58 PM
posted by:
HemiRoadRunner
Lol Tozo.
07/03, 4:00 PM
posted by:
brassmonkey
Or, they will say something like, “Don’t be like the masses.”
Interesting why they chose caucasian over african american. Oh, wait, no teeth, no eyes, you’d never see ‘em.
07/03, 5:04 PM
posted by:
hemiredneck
HemiRR (Jared)…Jared Jared, calm down mate, the world doesn’t revolve around your bald head. I know its shiny and all, but it ain’t the sun. Save some money and go buy yourself a wig, cuz I know you want that mullet.
07/03, 7:27 PM
posted by:
MugenSentraKen
=========>>i’m tryna figure out HOW THA HECK CAN THEY SEE?!? i mean its not like the masks are transparent or something……creepy advertisment. Like TOZO said, “I’d steal that guy’s wallet”. LOL
07/03, 8:38 PM
posted by:
Need4SSpeed
Yeah t-ak-box, I was thinking the same thing… man that’s creeping me out… And I thought it was the Absinthe…
07/03, 9:43 PM
posted by:
Rafa LL
They’ve our attention now, so their ad it’s working, The good thing here (For Lotus) is that anyone can’t be disappointed because we don’t know what to expect. Weird and creepy guys, I’d probably talk to them or at least touch their faces XD.
07/03, 9:44 PM
posted by:
josh
How do you increase your sales??? Brand awareness!
The fact that people are talking about lotus and these faceless people is enough to increase sales. Smart move Lotus.
Also, there could be a subliminal message… “At first, you will hear it” then these faceless people might sprout eyes and “Then you will see it” …and so on… this could work very well.
07/03, 9:51 PM
posted by:
Rafa LL
HemiRR, nice bald!! I was starting to miss your racist comments. Now that I saw your profile @ MySpace I really know that you’re a Focking racist MFer. Now it’s our turn to muck of you so let’s list your superior qualities.
-Bald as a Q-ball
-Fat [Nice beer belly]
-Horrible “Superiority feeling”
-Damn UGLY
You’re a stupid pro-south American. I don’t know how you have a GirlFriend, she’s probably a he because, for those who hasn’t seen this Fa66ot Space, he’s online dating [of course].
If you defend white people and all that you should notice that you’re not a nice specimen.
A-hole.
07/04, 6:16 PM
posted by:
JoshyLofty
that is hilarious! i’d freak if i saw one of them coming @ me. then i’d die laughing…
07/04, 6:17 PM
posted by:
JoshyLofty
PS – why does everyone hate that Hemi guy? Yes i saw his myspace & yes i see ur points, Rafa. but i guess i’m too new to LLN so i’m clueless. just thought i’d ask…
07/06, 3:10 AM
posted by:
monte
We will let you hate him all on your own
07/07, 7:48 AM
posted by:
HemiRoadRunner
My god that’s toooooooo funny that a bunch of geeks would waste their time making up a fake myspace to make fun of me. I guess I really got you little geeks. Glad to see all the “cool” dudes were on here all 4th of July weekend checking up on LLN things. Who the hell goes on myspace anyway besides girls, geeks and child molestors? I new this was nothing but a bunch of 15 year olds on here.