looks great in red, i really am interested in this car.

Am sure it’s fun to drive, but 40 loads for this?

Furrrrrgit it!

Yeah hearing this news was a little disappointing to me. I mean 29k for a base 128i is understandable, but 45k for a fully loaded 135i?? Really? Ok you can buy a stock Vette for that price, with 400hp. BMW better not outprice this car for it’s segment. Espeically when it’s competing with cars that sticker for the high 20’s and 30k segment.

Guess I won’t be getting a 135i after I graduate from college in a year….

Wow! $45K for this one wheel drive car? waaaaaaaay overpriced!

This isn’t “sticker shock” this is ludicrous.

Too rich for my blood. Used Elise can be had for less than a loaded 135 and would make a much better track car.

I like the 1 series, but the a la carte options are just going to kill you and drive the price up into space. Especially insulting is $475 for metallic paint…that’s a so cost item on any Toyota, Honda, Chevrolet, Ford.

BMWs are silly expensive, just silly. To me Porche and BMW get the highest premium over value for there cars. There great cars but really even 30Gs for a stripper 1-series is dumb. I’ll restore a 2002 Tii for 12-15K, have more fun and sell it at a profit after a few years of light use (yeah right to the light use part).

too bad they overpriced it. the 128 should be 25k and the 135 should start at 30k. With more stuff. I’m sure this is a very nice car, but c’mon it’s not priced right for the segment. Especially when freakin Hyundai is going to come in with a bigger, probably better equipped vehicle for 10k less. I’m sure it won’t be nearly as good, but 10k is 10k. Sorry BMW, you missed the boat on this and once you sell to the die-hards, and I am a current 3-series owner and lover and I won’t even consider this car at this price. I’d rather have a CPO 3-er for less…and a better warranty to boot.

$$$ SUCKER

Yeah even compared to a 350Z you can buy one of those stock for like 29k and for a nice sport or touring package it’ll cost somewhere in the mid 30’s. and it has normally aspirated more HP.

Overpriced dorkmobile.

BMW has to lower its profit margins.

45k for 135 is insane. Why not just get a 350z, Sky RL, or even a Corvette? With the Vette you’ll get better performance and economy.

6k too high. Its almost the same price as a 335.

The base 135 is only $2,525 less than the 335. What the hell is going on?

Well frylock, its good to look at other alternitaves, but the Corvette is a pile of garbage…it was always the mid life crisis car for baby boomers. You still see fat old men driving them all the time. The last time there was a Corvette worth buying, it had a inline 6. That’s been quite a few decades ago.

My bad, if you go coupe to coupe, the 135 is $5,000 less than the 335.

overpriced buy a skyline

Madcapp,
The quality of a vehicle isn’t based on whomever buys it. By your logic an STi is garbage because ricers drive it. My point was how overpriced the 135 is not how good of a car it is. Point still stands the Corvette completely outclasses the 135 for the same coin.

BMW – The ultimate marketing machine.

wow… why? No thanks. I was willing to consider it before, but I thought it would be fully loaded under 40k. Above 40k is when you get to the audi a5 range…

QUITE A LOT OF MONEY FOR SOMETHING THIS UGLY

The options aren’t for us besides the premium stereo, right? Who wants all that other stuff? But still $35,000 base seems pricey.

It’ll come with BMW’s four year free everything maintenance program, which is nice.

On the other hand, is the Mitsubishi Evolution X just going to be a bargain in comparison?
This is my dilemma.

What is going to hurt us ‘performance set’ is those tii package we saw on that white concept. Those are options we will want.

This doesnt seem to make sense, for 35,000 you can get a 328 coupe, and for around 43 you can get a 335 coupe. i would sacrifice the options, keep the same engine and get the 3 rather than the 1. Maybe we are missing something that proves this car to be so high in price, perhaps we may need to see it in person?

this is far from a bargain. theres hardly a difference in price between the 335 and the 135!! what the f*ck is this sh*t~

I am failing to see the logic in their pricing when you consider what the 3-series costs in comparison. How are they intending to lure buyers one way or the other if the prices are essentially the same?

Wow, I never knew BMW could be as arrogant as Porsche, and charge whatever they want, and just presume that people will buy them anyways.

Makes no sense whatsoever. How much is the convertible going to cost then? As much as a 6?

I am a BMW owner and fan, but this is ridiculous!!! The car was not really attractive as it is, but with this price they can keep it.

$45k for a loaded 1 series. That is some insanity right there. Wonder if the pathetic value of the dollar has anything to do with this…

Absolutely ridiculous price.

BMW needed to start prices at or above $25k, not $30k.

I have not seen a single positive comments from you fellas about the pricing of this car. It’s friggin doomed as of today…sad

LOL! I could have a Mazdaspeed 3 for 10-20k less and enjoy it just as much. No thanks BMW, try again…

I think this is the first topic on LLN that everyone has agreed on. This car is way too expensive. Shame though. I think it looks really good… especially in red, and it should be fun to drive.

I hate to say it, but keep in mind that this car was designed to be driven as a performance car first: if it is actually available with decent options in the low 30’s, this won’t have any competition… even despite how fugly it is

WAIT!!!!!!!!!

The 135 is starting at $36k?!? I take it all back- **** them

I’m sure the 135i is a blast to drive. BUT! I can see myself paying that kind of money for it. Not to mention that it is not the most attractive bimmer. I’d rather spend a few more G’s and go for a 3-series. But that’s just me.

man, this had so much potential at $23K.

wow. based on msrp, the 335i sedan is only 3,300 more. basically you give up premium package in a 135i. and the 1 series is only 200 lbs lighter? this makes a 350z look like a steal at 29k.

Damn, I love the 135i but that is WAY too expensive. And owning a base BMW just seems pointless.

****ing outrageously overpriced, and the funny thing is that it’ll sell like crazy anyways. The public is stupid, there’s nothing we can do to teach BMW a lesson.

Looking at things from a business perspective I could perhaps see why BMW priced the 1 series as such. In the US, they have a very strong brand identity as a prestigious luxury player. All of you saying that you’d rather get an evo, or 350z, (myself included) are not the market BMW is necessarily going for. It would hurt their image if a bunch of recent college grads were hooning around in their riced out 135i’s with HKS exhaust and blow off valves (not that we all would). They want to compete with Mercedes, Audi’s, and Lexuses for customers who want the prestige and image coming along with buying a luxury car, but can’t afford the current ~34K cost of entry. In that sense, they have no competition. I think 29K is as low as they could go given the fact that they had to maintain the prestige of their brand.

That said, one key thing BMW failed to recognize is the 1-series is butt f-ugly. If it was as sexy looking as a 335i then I could see people paying this price gladly, but this thing looks like the hideous 318i hatchback from the 90’s with a bangle bodykit. OK i’m exaggerating on the ugliness but it’s just too upright and boxy for a sports coupe nowadays (look at the G35 coupe for ex). I can see this thing selling moderatlely, but i predict it won’t be the homerun BMW was hoping for by any means.

BMW – that’s just damn arrogant.
Any vehicle starting with 1 should not go for 30 to 45 big ones.

Ouch! That’s a lot of money for that car, even if it’s a BMW. No thank you. You can keep it or market it to people who are too dumb to make investment with their money.

BMW needs to get over themselves. Heated seats is a $500 option when GM offers it in many of their cars for $150?

POWER seats is an option?? This is a LUXURY company? I can see it in a bottom-market Chevy or Ford, but BMW?

A stupid MP3 jack is $400? Standard on GM cars now, I think Ford is doing it soon too.

Not to mention to get all the various options for just the stereo gets close to $4500. Ridiculous.

I love the 1-series, but BMW is nickel and diming this car to death. They really shouldn’t be behind the “lowly” Americans in content for money.

pretty hefty and uncalled for.

It’s settled then, let’s all NOT buy it.
New BMW’s are getting softer every year, pre owned E46 M3 is more of an enthusiasts car anyway.

Damn…the pricing really leaves a lot to be desired….great car otherwise.

Ok I’m hearing that the pricing is going to be even worse than this article has suggested: Closer to 50k loaded, and even worse, you probably won’t be able to find an actual car for less than $37-39k, as most dealerships wont even order a car with no options

I thought that this would be my next car, but that’s just way overpriced. I am really quite bummed by this news.

BMW = Big Money Wasted

35k is too high of a starting price point. A sport-package 135 with a manual tranny, with Bluetooth and the upgraded stereo comes in at over 37k. That’s insanely expensive.

Will have to go for the Clubman!

Wait, there is a solution! EUROPEAN DELIVERY! Boo-yah! Take the discount, fly to Munich and drive my 135 in the Alps before shipping her home.

Too much.
I’d rather pay a lot more and get a 7-series.It’snot like this is an accord, but I’mthinking sub-40 would’ve been the right price for a loaded model.

Madcapp: I hope you get lots of mercury for christmas.

HotMustard: Toyota’s faux-luxury division wants to compete with BMW, not the other way around.

45K is just messed up, spend a bit more and get a 335i instead…