While rival AMG has gone after the supercar market with its SLS, expect BMW’s M division to respond with a baby blaster. Sources at the high-performance-oriented M division insist that while it would love nothing more than to combat the SLS head on, its key priority is to rush in a sub-M3 hot BMW on to the market.
While BMW itself has this market nicely covered with the twin-turbo, in-line six-cylinder 135i (and even the 123d for Europe) coupe, highly-placed sources insist the next-generation 1-Series will have a high-speed M flagship.
The baby M should line up against the next Audi S3, which would pitch its pricing at around the €35,000 mark in Europe, or probably $10,000 less than the next-generation M3 in North America.
With M now headed by former Mini brand manager Kay Segler, the idea of a hotter two-door has taken root in M division, with Segler insisting: “The priority right now is a more affordable model underneath the M3.”
It’s not likely to carry over the M3’s screaming V8 engine, though. Sources tell Leftlane that it will probably develop the 135i’s straight-six to punch out around the 330hp mark.
One thing’s for sure, though: The baby M will not follow the naming tradition of the rest of the range to carry a simple “M” before its body series.
“The M1 name to us is a sacred thing for a car that marked an important turning point. It won’t be called the M1,” a source told Leftlane.
Instead, it could be simply the 1-Series M.



11/13, 5:57 PM
posted by:
anyclearer
who really really cares? The one series is for chicks and guys with no balls. Boooorrring.
11/13, 5:59 PM
posted by:
JakeK66
Okay – just don’t make it the ugly disaster that is the current 1-Series and just sell it for what you sell the current 135i for (right around $40k)- tada! You’ll have a hit!
11/13, 5:59 PM
posted by:
EMINEM
indeed
11/13, 6:00 PM
posted by:
idrinorbarsaku
ahhh no thanks! That’s expensive as hell for a crotch rocket with almost 4 seats! I’d rather buy a missile and strap some wings on it!
11/13, 6:06 PM
posted by:
KarLoveBoy88
I’ll pass. Its really not worth the sacrafice. Just give me an M3. Makes more sense anyways.
11/13, 6:14 PM
posted by:
leftwingagenda
only 10k less than the m3? not enough to make a difference, imo…35k euros is 52k dollars today…the base 2010 m3 coupe msrp is 58k…i’m not sure for a typical M buyer 10k is really going to make a compelling argument, when you’re already over the 50k mark…
11/13, 6:30 PM
posted by:
howsmydriving
Personally, I don’t go for “M” series, “AMG,” “SS,” “or Cobra” models. If the base model doesn’t satisfy, it’s not going to be rectified by BS body cladding, red interior stitching, and fancy grills and wheels.
11/13, 6:59 PM
posted by:
johnnycanuck
Since even many BMW purists think the 1-Series is gay maybe they should call it the rear-entry level M.
11/13, 7:18 PM
posted by:
05Z88Path
Why all the hate? Real “purists” would realize the 3 series has become so bloated over the years, that the 1-series is just filling in the gap. And whether you think the 1-series is “gay” or not…there’s no denying that 135i is pretty quick car . My only complaint with making an ‘M’ version is that it needs a bigger bump in horsepower to justify the pricetag. A thirty horsepower bump on the 135i can be achieved pretty easily with aftermarket parts.
I guess Miata’s are gay too though right? The stereotype is so strong it’s hard to argue….that is right up until one beats you on the racetrack. Get real guys!
11/13, 7:20 PM
posted by:
RaineMan
30 horsepower and it is suddenly worthy of the “M” badge? Wow. I guess by that standard any bolt-on Mustang is a Cobra.
11/13, 8:40 PM
posted by:
DrFill
Most 135s are $40k
And the current M3 is $50k
So where are they going with 135i pricing?
This is obviosly for the next generation
They seem to be going with a long-in-the-tooth front clip on current/future BMWs
Considering the proportions of the current 1, any addition height could be fatal
I vote slam a V8 in thur!
DrFill
11/13, 9:44 PM
posted by:
Borat
You know guys, I was driven in 5 door hatch 1 series in Europe and it was a comfortable small car and as BMW was quick and handled well. It was reminiscent to 2002 and original 3 series. I don’t know why the coup we get is so cramped, although it drives faster then European siblings, gratitude to 6 cylinder (I never saw 6 cylinder 1 series in Europe). If BMW put car on a diet and up engine just a notch it will be hell of a ride.
11/13, 10:16 PM
posted by:
SG328is
well considering the current 3 series is close in size to one of the best selling 3 series of all time (the E36), then I would say that “enthusiasts” will be quite happy with this car. JOHNNYCANUCK, what purists have told you that this is a “gay” car? 300 hp in a package that is lighter and more nimble than the 335… hrmm, i know what I’d pick! I agree, the styling (such as the ridiculous roofline) makes it hard to like, but from a performance standpoint, it is a great little ride, and track rat for that matter.
HOWSMYDRIVING… why aren’t those cars worth something to you? M/AMG/Cobra/SS usually add more than just what you add. They add rarity, style, better suspension (higher performing for performance purposes), more power, etc. I’d take an M3 over a 335 any day. Same goes for any AMG model over their respective “stock” lineup.
I’m with everyone else though, the price point will be the issue… either way, I’d take one.
11/13, 10:26 PM
posted by:
Borat
I think howsmydriving has a point. If the basic car or platform, as we pundits (
) put it, wasn’t great to begin with no amount of extra lettering and tweaks (or lipstick for a pig) would make it better. I think he meant that the original platform (car for non pundits) has to be good to be acknowledged by the public and us (pundits).
11/13, 10:29 PM
posted by:
johnnycanuck
05Z88, when the “smallest” car in your lineup is already porking the scales at 3,300lbs+ and can barely fit two Ken dolls in the back maybe… just maybe it’s time to worry less about more horsepower and a little more about why it has the footprint of a Accent and the gravitational impact of a NASCAR stocker.
11/13, 10:32 PM
posted by:
johnnycanuck
SG328is… sorry, didn’t see yours. I take it all back. That should have read ‘an’ Accent.
11/13, 10:49 PM
posted by:
928dreamer
I’m OK with this car as long as the M division does it right. If all they do is tweak the 135 engine to 330HP the car will be a fail.
However, if they manage to shave 300lbs and lower the car and upgrade the suspension and brakes and add more aggressive styling then this car will be an awesome ride.
Or you could skip all that and just buy a gently used last generation M3 for a lot less money.
11/14, 1:07 AM
posted by:
leftwingagenda
exactly, i don’t see this being worth 50k+ new…a 1 year old m3 would be a better deal…
11/14, 1:24 AM
posted by:
jzcarguy
well said leftwing – i think the concept of the one series is great (lighter more nimble), but bimmer didnt actually follow through on that. There is literally a 50lb difference between the 2010 135i and an 06 M3… too bad for 1 series fans. I would go with the M3.
11/14, 1:48 AM
posted by:
cocojoe53
Pricing will be the stopper. It is a bit Crazy. Looked at a A4 yesterdaywith a MRSP of over 60K. Makes the 335i look like a bargain
11/14, 3:57 AM
posted by:
e46Ne90
I dont care about anything else but weight. put this baby on a diet because current 135 is a pig! this should be their first and ultimate priority.
11/14, 8:47 AM
posted by:
vvmasterdrfan
Id rather get an S60R
11/14, 10:56 AM
posted by:
samk
I’m not a fanboy by any means but the possibility of a 330-350hp in a 3250ish lb sled? I’m all about it.
I really enjoyed the 135i I test drove and it felt a lot more nimble to me and better on the brakes than the 335i coupe I drove for a year.
So an M version sounds great. (not that I’d buy it for $45-50 but it’d still be a sweet car.
11/14, 11:24 AM
posted by:
EmmEff
Please just bring the 123d M to North America… either that or put the same engine in a lighter and cheaper 1 series.
11/14, 12:02 PM
posted by:
scratchy
power isn’t everything , a light , nimble 1 series M would be a great competitor for the Cayman and the TT-RS. just make it better looking than the current 1 series.
as for the ones calling the 1 series gay , i can’t thing of any type of cars more gay than muscle cars. one must really be into men to like muscle cars, not like there’s anything wrong with that .
11/14, 12:08 PM
posted by:
eff1Fifty
Is it me or does BMW (and their counterpart) have too many models floating around out there? The brand seems diluted now
11/14, 2:07 PM
posted by:
DrFill
So we are in accord!
More power + less weight = 2012 1 Series M
DrFill
11/14, 2:30 PM
posted by:
leftwingagenda
uh oh, drfill went over to honda…he’s in an accord!
11/14, 7:06 PM
posted by:
scottns
M3 coupes start at almost $58k (see bmwusa.com). Plenty of room to squeeze this in between the 135i and M3.
11/14, 7:55 PM
posted by:
Rafa LL
It can be a real blast!
11/14, 9:21 PM
posted by:
Need more oil for the VW Group
If they make an RS3 it’ll smash this thing
11/15, 2:34 AM
posted by:
ayrtonJ
Gonna be a backlash by the public on the name. Peeple are just going to call it what it is…..M1….why would anyone say 1-series M? What car do you drive? 1-series M! Why not just say M1? Cuz BMW reserved the M1 name for their sacred turning point car.
11/15, 2:38 AM
posted by:
A4
Dr Fill you twat the M3 starts around $58k and if this ran at $38k that could be a solid seller.
11/15, 10:06 AM
posted by:
DrFill
A4
As usual, you are wrong
M3 starts at $55k
So a 1 Series M would start at $45k
DrFill
11/15, 12:14 PM
posted by:
scratchy
i’m sure A4 meant the M3 coupe
11/15, 12:15 PM
posted by:
scratchy
btw , i hate Americaland for getting the M3 that cheap… now where is that flag to burn it ?
11/15, 2:05 PM
posted by:
nickkop
screw the turbo N54 I6… i say give it the Naturally aspirated S54 (S54b32?)
this is the engine from the e46 M3 and the 2003 -2008 M coupe and M roadster (based on the Z3 and Z4)
100+hp per liter without turbochargers and 8000rpm limit !!
11/15, 2:07 PM
posted by:
nickkop
dont get me wrong…. the N54 is great…. wonderful and all
but it is not ///M material… turbochargers being completely against ///M divisions standards/traditions
thats why as beastly as the X5M and X6M are… they shouldn’t be named as traditional ///M cars…
11/16, 2:23 AM
posted by:
Chopper9
Forget the M… just bring us the hatch back version they have in Europe!
11/16, 8:11 AM
posted by:
scottns
DrFill, the sedan starts at $55k but the coupe starts at $58k. Since the 1 is a coupe only car (in the US) that’s why we’re all comparing it to that figure.
11/16, 10:46 AM
posted by:
aesir
Up until recently, like almost everyone else on this board I laughed at the 135i. Then I drove one. I have to say that it felt very reminiscent of the E46 M3. A slightly more tweaked version of that car would be quite impressive.
11/16, 3:22 PM
posted by:
Need more oil for GM
The way BMW has been going lately, entry level is probably the only thing left they can try and compete with. Cadillac already showed that BMW is the laughing joke of the industry and has been nothing but an overblown lie for years. Doubtfull if they ever try and keep up with Caddy from here on out. They might as well give up and go home like good little nazis.
GM. AN American Revolution
11/16, 9:58 PM
posted by:
nickkop
NOFGM loves to suckle lutz’ pen;s and testic1es