The BMW 3-Series topped two segments on Strategic Vision’s 2005 Total Value Index. The 3 Series ranked highest in the Near Luxury Car segment, while the 3 Series Coupe was tops for Small Specialty over $25,000. These results are for 2005 models. BMW finished at the top of a number of Individual Total Value Components including Technical Innovations, Warranty, Durability and Resale. “A strong brand reputation equates in owner’s minds to value,” says Strategic Vision CEO Darrel Edwards, Ph.D. “The expected economic issues of reliability, durability and resale value can carry more weight than incentives since buyers define value not just by price paid, but what they get for their money.”
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