BMW today announced it is investing £200 million in its U.K.-based MINI plants to increase production from 200,000 to 240,000 vehicles per year. The company’s plants at Oxford, Swindon and Hams Hall, have all received substantial investment from BMW Group to build the new second-generation model. As production levels rise, up to 250 new jobs will be created at Hams Hall and 200 jobs at Oxford. The automaker also said British content in the vehicles will increase to 60 percent — up from 40 percent for the last-generation model.
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09/13, 3:54 PM
posted by:
mertzen
Now if it’d say BMW slashes MINI price by 20% it would actually be worth the news. :/
09/13, 4:47 PM
posted by:
Bonquisha Jackson
They don’t need to slash prices if they can sell every one they build at current price levels.
09/13, 5:13 PM
posted by:
Xymox
^^^ Bingo ^^^
09/13, 6:07 PM
posted by:
TomF
Why in the world would they slash prices? The little buggers are already huge bargains at $20-$23k. Given the order backlog, BMW has shown amazing self-control not raising prices further.
09/13, 11:16 PM
posted by:
Renton
They are bargains.
09/14, 12:25 AM
posted by:
Dav is Dead
theyre either overpriced or under powered. i love em, and my buddy has an S, but its no 24,000 car.
09/14, 10:05 AM
posted by:
Aston_
Underpowered though nice – my uncle owns a 02′ Cooper S with J-Cooper works but its bloody expensive down-under.
2nd hand prices are still well in teh 30K range here for an 02′ S
Bloody stupid- slash the bloody prices BMW!
09/14, 1:38 PM
posted by:
angelo
How about European Delivery for MINI?? That’s what they need, they could even do like Porsche and charge extra for it.
Now, on going 60% British, I can only think of the reliability… I hope that they’re not going Lucas Electronics on us.