Comments on: BMW contemplates creating “green” brand from scratch

By: Impulsive

Impulsive — Tue, 22 Jan 2008 01:21:24 +0000

I got a better idea .. how about reinvesting and designing more attractive interiors and exteriors.

By: El Aleman

El Aleman — Mon, 21 Jan 2008 21:09:21 +0000

I think it’s probably a good idea.

If BMW is serious about efficiency, than they can’t use their existing brands.
I mean not that BMW and Mini aren’t efficient cars, they are extremely economic, especially the diesels, but performance is the priority here and that won’t change, luckily.

So if BMW wants a slice of the pie, it must be with a different brand.

Apart from that, pretty much anything BMW does is a success, so this will probably be a good idea, too.

And yeah, bring Triumph back!

By: MikeFX

MikeFX — Mon, 21 Jan 2008 20:53:48 +0000

This is interesting…most manufacturers are trying to go super hybrid without tarnishing their image. A lineup of BMW-quality cars that were more about economy and less about performance would do well in and around cities where the need for hp is minimal. The company to do this would increase their overall CAFE numbers without bastardizing their core brand.

Right now, no one has filled this need and someone should. Living where I do on the Philly suburbs, it is all stop and go traffic, and I am tired of getting 16mpg in a Volvo sedan!

By: Madcapp

Madcapp — Mon, 21 Jan 2008 18:51:53 +0000

BMW needs to revive Triumph and make a new TR6.

By: autonut

autonut — Mon, 21 Jan 2008 18:32:39 +0000

Can it be that new board member speaks out of his rectum? BMW partnered with GM & Co for 2 stage hybrid transmission, 70% of their sales are diesels (with better CO output then gasoline engines) and MINI has 30/40 mpg which meets 2020 CAFE requirements today. Furthermore, in Europe 7 series can run on either gas or hydrogen. How cleaner then hydrogen can you get?
Once diesels move stateside the problem will be solved, if they solving CAFE 2020 mandate. Global worming requires more help then BMW can provide.

By: SwerveEarly

SwerveEarly — Mon, 21 Jan 2008 17:27:18 +0000

More efficient small models makes more sense for MINI then the Clubman and the rumored CUV do.

By: DeansterTJ

DeansterTJ — Mon, 21 Jan 2008 16:08:41 +0000

I guess BMW wants a bigger piece of the pie, and I think Mini should be the brand for that. They are alrady synonymous with sporty fuel-efficiency. Wouldn’t be a big stretch to add a few more models (small 4-door, little CUV) to that mix and throw in some hybrid drivetrains.

By: corvette

corvette — Mon, 21 Jan 2008 16:07:56 +0000

a new brand all together seems a little risky. i wouldn’t mind to see triumph come back though.